Hello travel enthusiasts and hotel owners! If you've been paying attention to Booking.com (and let's be honest, who isn't?), you're probably wondering about some exciting new changes to their review scoring system. This is a big deal, especially if your hotel hasn't yet jumped on the ReviewPro Global Review Index (GRI) wave.
What is a big idea?
So, here's the scoop. For many years, ReviewPro's GRI has been responsible for collecting guest feedback from all over the world and giving hotels reasonable scores. The magic behind it? An algorithm that gives more weight to new reviews. This means that recent experiences take precedence over older reviews. This allows hotels to receive a score that accurately reflects their current situation, rather than what happened years ago.
Booking.com seems to be taking advantage of this clever strategy. The company's new scoring system also relies heavily on recent reviews, according to people familiar with the matter, including review guru Bruno Saragatto. By focusing on recent guest opinions, Booking.com aims to provide a more accurate and vivid snapshot of each hotel's actual performance.
Anyone can improve their score!
Now, here's where it gets exciting. Although we don't have detailed information yet, it appears that scores for most hotels listed on Booking.com are slowly increasing. And soon. That's because the new algorithm spotlights current feedback, rather than dragging down old reviews. This means if your hotel has recently stepped up its efforts (improving service, training staff, making guests feel special, etc.), your efforts may be recognized with a shiny new score. I don't know.
Why should we care?
For hotels already using GRI, this change feels like a smooth transition as the philosophy is fairly aligned. However, those who rely heavily on long-term average scores should be prepared to shift. We may not yet know the exact formula Booking.com uses, but trust us, these recent reviews pack a punch. Check out what our recent guests have to say. It can give you a hint as to how your hotel's reputation will change.
keep it real
There is one important thing to note. Not all the secrets about this new scoring system have been leaked. Booking.com keeps some of its business a secret to avoid strange business practices. They want real feedback to drive improvements, not just strategies for navigating the system. It may seem a little strange now, but trust me, they are working towards a fair experience for both travelers and hotel owners.
Over time, things will become clearer as we all get used to the new rules of the game. Remember, a hotel's reputation isn't just based on one review platform. Watch everywhere to really shine!
Summary: A new perspective on evaluation
In short, Booking.com's new review scoring system aims to embrace the idea that hotel quality is more than just a static number. It is a lively expression that grows and changes! With this change, they seek to reflect the GRI values that have been practiced over the years and emphasize what is happening now. So keep up the hard work and make your recent guest experience shine!
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