Looking at the hotel, it seems that we are always focusing on three major benchmarks, regardless of size or market. The occupancy rate, average daily rate, REVPAR, and REVPAR are called the king. Why?
We are always asking questions that my Revpar should be. How can you track it correctly and increase it without reducing the average rate of daily? REVPAR is a core product of all hotels, so it can be regarded as a TREVPAR foundation or building block.
TREVPAR can be regarded as a new block from the benchmark. TREVPAR has a total revenue for each available room, making the profitability of the entire hotel more meaningful, taking into account the historical and current profits, as well as the room division, but also food and beverages, spa. A department that can be classified as a department or a profit center.
The historical data of the room section can be easily obtained and can be analyzed very deeply, but if you look at departments and spas such as food and drinks, the data seems to be increasingly reduced. In many cases, room data is considered to be the most important, but if you look at what other data can be used, a really fun start starts. If you can only see the data in the room, the hotel is a restaurant, a spa, a golf course, and a reason for building a large car as a Parks -Maxim of the profit manager as a profit manager. It is an important responsibility and provides a strategy that focuses on TREVPAR.
Tracking data from all departments provides some large insights in consumer behavior, price setting, and population statistics. All of these can be used to provide more successful sales and marketing strategies.
Includes some important advantages of tracking Trevpar.
-A analyzing consumer behavior patterns
From reservations to staying during your stay, we handle the entire guest's journey, so the familiar profit manager will determine the movement of the future guests in advance and adjust the package to make the most profitable. 。 If you have a large number of spending guests, you know that they spend more in other departments and earn more total income for you. I don't care about put them in your hotel to go -we often scare high guests. A rate that doesn't know what the actual expenditure pattern is.
-A analyzed guest geography
The general revenue practice is where the guests who are already staying come from, the national data can be easily used in most PMS systems, often the sales team heads to the next sales team. It is often analyzed to determine where you need.
Up to 40 % or hotel businesses via OTA channels means that you need to see national data. I want to make a reservation. This helps to correct viewers who need online promotion correctly and click the button to confirm that they allow World Wide Marketing.
-A analyze the performance of the department
If you look at TREVPAR, you will be constantly focused on each of the hotels.
By constantly focusing on each department, all managers and teams are automatically stepped up, each action is profitable, so it means that it means better teamwork as well as teamwork and results. There is.
-M more accurate price setting
By keeping a larger photo of the guests in mind, you will be able to set each of the target segments more accurately. If you use the data that provides the inside of the guest before and in the middle of the guest, you can place the appropriate product at an appropriate price at an appropriate price targeted at the right price. , It will be a much easier task.
So what is next …
REVPAR is no longer important because it is a core benchmarking tool used in hotel core products. The room is a hotel core product that is always successful.
The hotel has evolved and has begun to add various activities that guests can use. This must be considered when developing a business strategy. We are trying to maximize each reservation by providing world -class restaurants, spas, and golf courses that have won awards.
All of these various activities to be provided can be considered as a tool that seduces guests, but it is also necessary to consider it as a profit generated tool to maximize the overall interests of each division.
TREVPAR is definitely the future of the hotel benchmark, which is the main focus of all familiar general managers and revenue managers. TREVPAR is a job that analyzes a large amount of data from various departments and forms a strategy to collectively all. It not only provides higher top lines, but also provides higher profits and better guest reviews.
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