– Norwegian Cruise Line (NCL) will work with selected partners and agents in Cape Town and Johannesburg from January 15th to 21st, 2025.
– The South African roadshow will include conferences, training sessions, hosted dinners, Norwegian Dawn ship visits and the introduction of NCL Connect, the company’s new marketing platform for the travel community.
JOHANNESBURG – January 16, 2024 – Norwegian Cruise Line (NCL), the global cruise travel innovator, is launching new co-branded marketing specifically designed for the travel partner community at this week’s South Africa roadshow. Introducing our solution, NCL Connect.
Kevin Bubolz, Vice President and Managing Director of Continental Europe, Middle East and Africa, and Nirosha Sidat, Country Manager of NCL South Africa, hosted sessions with key partners (including a tour of Norwegian Dawn in Cape Town), and from NCL Share the latest information. .
“Not only is South Africa rapidly establishing itself as a world-class destination for cruise ships, demand for cruise holidays and expedition cruises is surging, driving interest in cruises in the South African market. ” says Sidat. “Our new More at Sea™ package addresses this demand and enhances your cruise experience with unlimited beverage packages, signature dining, Wi-Fi packages, amazing shore excursions and more. As part of our long-standing “Partners First'' philosophy, we are thrilled to not only be able to meet directly with our trading partners, but also to be the most engaging cruise line to work with. – But we can offer them an exciting new platform to grow their cruise business!”
NCL Connect is a tightly integrated marketing solution that allows travel partners to instantly co-brand digital content pre-designed by NCL's in-house marketing team, giving clients access to Norwegian Cruise Line cruises. Provides a sense of realism. This gives travel agents and advisors the opportunity to leverage NCL's co-branded website, complete with navigation, for clients to explore while driving leads directly to travel advisors.
The new platform complements NCL's robust marketing headquarters with more than 800 ready-to-use or customizable assets such as videos, flyers, and more. NCL Connect provides an additional level of marketing support available to travel advisors, instantly delivering personalized co-branded content with just one click. Content is then easily shared across all social media, email, and other marketing media channels, and additional digital experiences are continually introduced throughout the year.
“Our goals for trade marketing in 2025 are clear: make it personal, make it impactful, and most importantly, make it easy for travel advisors to use.” Sidat says. “We take full advantage of our in-house marketing expertise, but package it in a way that is easy for travel advisors to take full advantage of. Promoting, selling and booking NCL Cruises has never been easier. I'm sure the advisors will like it.”
Powered by Approach Guides technology, NCL Connect will be launched in Cape Town from 15-17 January 2025 and in Johannesburg from 20-21 January 2025.
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About Norwegian Cruise Line
As a global cruise travel innovator, Norwegian Cruise Line has been breaking the boundaries of traditional cruising for 58 years. Most notably, the cruise line has set the industry in motion by offering guests the opportunity to design their ideal vacation on their own schedule, with no set meal or entertainment times or formal dress code. It brought about a revolution. Now, the company is offering guests “more experiences at sea” by offering more to see, more to do, more to enjoy, and more value during their vacation. . To deliver even more value to our guests, NCL's “More At Sea™” package includes additional perks and perks, such as unlimited open bar. Specialty Dining Credit. High speed Wi-Fi. Credit for shore excursions. Plus, airfare is free, and third and fourth guests can sail for free on select routes. The company's fleet of 19 modern vessels sails to 450 of the world's most desirable destinations, including Great Stirrup Cay, the company's private island in the Bahamas, and Harvest Caye, a resort destination in Belize. Masu. Norwegian Cruise Line not only offers superior guest service from shore to sea, but also offers a variety of award-winning entertainment and dining options throughout the fleet, including Solo Staterooms, Club Balcony Suites, and The Haven by Norwegian® is the company's ship-within-a-ship concept.
For more information or to book a cruise, contact one of our travel experts, call 021 200 6586 or visit www.ncl.com. For the latest news and exclusive content, visit the NCL Newsroom and follow Norwegian Cruise Line @NorwegianCruiseLine on Facebook, Instagram, Tik Tok, and YouTube. and on Twitter @CruiseNorwegian.
Norwegian Cruise Line is a wholly-owned subsidiary of Norwegian Cruise Line Holdings, Inc. For more information, please visit www.nclhltd.com.
NCL Media Contact
PublicRelations@ncl.com
Local publisher:
Celine Patterson | Big Ambitions | celine@bigambitions.co.za
