Sun International's newly appointed central office sales director, Andrew Camp, has been tasked with increasing market share and maximizing the revenue potential of the hospitality business.
With a Diploma in Marketing and Business Management from the Institute of Marketing Management and 30 years of sales and marketing experience – 14 within Hospitality Sales – Camp first joined Sun International in 2018 as International Sales Director.
“During the pandemic, Andrew led the team through some of the toughest times facing the inbound leisure industry. Since then, our international sales team has turned from strength to strength and remained lean. “We thank Andrew for his leadership and look forward to what he will achieve in his new role.”Graham Wood, Sun International Hospitality group COO.
In his new role, which began on January 1, 2025, Camp will report to Sun International's Chief Marketing and Sales Officer Helen Stewart, and will lead the International and Domestic Sales, Sales Management, Sports, Events and Entertainment divisions. Leading strategic integration. .
Additionally, this role will oversee and deliver the strategy, entertainment and events portfolio, define strategy, planning and relationships with key stakeholders, and source, acquire and retain sports, entertainment and events business. . This is accomplished by partnering and collaborating with multiple cross-functional operational teams across various business unit properties and working centrally to develop and deliver customer-centric strategies to drive superior revenue growth. Deliver personalized, memorable events and customer experiences.
“In my new role, I will be responsible for developing customer acquisition, growth, revitalization and retention sales strategies across our portfolio, with the aim of maximizing the revenue potential of our business operations and achieving sales targets nationally and internationally. We need to provide planning, management, and implementation,” Camp said. .
“A major focus of my new position will be on growing our mouse market business and international fit, leisure groups and tour series, including sports, events and entertainment, particularly single day events. and in collaboration with our international partners, we will continue to bring top music and comedy shows to large arenas, along with events such as Miss South Africa, F&B events and festivals, and ongoing gambling tournaments.
“Golf is a major focus at Sun International and the Nedbank Golf Challenge at Sun City is one of the highlights of South Africa's sporting calendar. In its 40-year history, this event has hosted some of the biggest names in world golf. The tournament will form part of the DP World Tour and is the penultimate event in the race to Dubai. .
“Other exciting sports opportunities incorporate combat sports, CrossFit, Hyrox, Weightlifting, and eSports (online video game competitions – the fastest growing trend in the world with huge sponsorships and prizes). We will continue with popular single-day events such as triathlon, mountain, road bike racing, trail running and swimming.
Last year, Camp joined the Tourism Marketing (Tomsa) Committee, a private sector organization that publicly supports initiatives to market South Africa as a destination. He was also invited to lead the South African Tourism Services Association's task team to help remove hurdles in the Chinese visa process.
Prior to joining Sun International, Camp was International Sales Manager for Thompsons Africa for seven years. The former durbanite, who worked in London before returning to South Africa and settling in Johannesburg with his wife Ruth and their fur children, enjoys traveling. , boxing and running.
