A partnership built on family tradition and excellence
ANEW Hotels & Resorts is proud to announce the launch of the ANEW Collection, a small batch of wines created in collaboration with Van Loren, one of South Africa's premier family-owned wineries. This exciting partnership brings together two family-friendly brands focused on delivering quality, memorable experiences rooted in tradition and a shared passion for excellence.
Wines from the ANEW Collection include the ANEW Collection Chenin Blanc. This is a highly aromatic wine with a rich mouthfeel, distinctive tropical flavors and a crisp, dry finish. Wine pairs perfectly with lightly spiced dishes, chicken, smoked salmon, creamy pasta, gourmet burgers, and white meats.
The second wine in the collection is the ANEW Collection Cabernet Sauvignon Merlot Blend. This is a full-bodied red wine with complex aromas of cigar box, dark chocolate, eucalyptus, and mint, complemented by the smoothness of Merlot.
The collaboration between ANEW Hotels & Resorts and Van Loren is more than just a business venture, it is a union of like-minded family values. Founded in 1937, Van Loveren has long been recognized for its innovation and quality and has built a renowned portfolio that includes brands such as Christina, Retief Reserve, Blaauwklippen and Zandvliet.
Alan Campbell, Director of Sales and Marketing at ANEW Hotels & Resorts, said: “This partnership reflects our shared commitment to family values. We are passionate about South African wine and when the opportunity to collaborate with Van Loren presented itself in early 2024, we After tasting a wide range of wines, we worked closely with the team at Van Loren to launch the ANEW collection of wines: Chenin Blanc and Cabernet Sauvignon. We are delighted that our guests will enjoy these wines and look forward to expanding this partnership in the future.”
Philippe Retief, Managing Director of Van Laurent, said: “This partnership with ANEW Hotels & Resorts will bring our carefully developed wines to a wider audience through like-minded, family-led brands. “This is an exciting opportunity to deliver.” Philip added: “Together, we aim to celebrate the best of South African tradition and hospitality and enhance the experience for wine lovers and tourists alike.”
Both wines are now available at ANEW Hotels & Resorts' on-site restaurants, enhancing the guest experience with premium locally sourced wines. Both the ANEW Collection Chenin Blanc and the ANEW Collection Cabernet Sauvignon Merlot Blend are priced at R55 per glass and R170 per bottle.
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