Unique hotel experiences, global wellness tourism and influencers explode as the next travel agency, are just a few of the predicted trends in the global hospitality and tourism industry.
The 17th edition features an annual hospitality trend report produced by AF&Co. Carbonates again predict the biggest impacts of food, beverages, hotels, travel, marketing and social media that will shape the hospitality industry this year. These include:
Creating Specialized Wellness Products and Targeting Niche Markets: Global Wellness Tourism is worth US$651 billion per year, and is projected to increase by an additional 16.6% by 2027 (Global Wellness Institute). Unique Hotel Experience: Travelers will continue to search for “immersive” activities and unique places to stay. The hotel partners with established brands from all industries to provide a clear experience for its niche audiences. Over-the-top decorations and unique products give guests a talk and share them on social media. The influencer is the next travel agent. Startups like Trovatrip and large companies like Expedia allow influencers to earn fees by promoting curated travel. Half of consumers say they want to book a trip they discover on their social feed, but 38% of Millennials and General Zers compare to 12% and 2% of Gen Xers' boomers, travel agents They say they prefer to book their stores online.
These trends could also be seen in South Africa, according to some senior lecturers at IIE Hospitality & Service Management, which has campuses in Rosebank, Newlands, Cape Town and Johannesburg, offering industry parallel services and hospitality. – Focused qualifications, each supported by a strong Commercial Learning Foundation.
They all believe it is essential to track the latest trends in the hospitality industry and move along with such a highly competitive industry era.
Simphiwe Dlamini said: It has been negatively affected by factors such as recessions and global political upheavals. This year, we believe travelers are looking for a “quiet escape” or “serene”.
This is a view shared by her colleagues Marna Swanepoel and Dustin Pieterson.
Swanepoel said: This also leads to these lesser known destinations gaining more feet and ultimately leading to more revenue.
Travelers can also prioritize nearby travel instead of long-distance vacations. This highlights quick and valuable adventures and activities with minimal downtime, offering anything from two-day hiking to tourist selection for weekend activities (pottery, cooking classes, birdwatching, etc.). yeah. ”
Peterson adds: “The rise of social media has changed the way tourists discover and book travel experiences. Curators, influencers and content creators now play a key role in promoting destinations and experiences. It plays. It can be argued that the role of traditional travel agents has been replaced by several AI tools.”
He also believes there is an increase in demand for local experience. This shift is expected to continue, with tourists returning to the same destination and repeatedly visiting, boosting community morale and contributing to local investments. ”
Instructor Hlumela Sivu Ntebe feels that personalization is reshaping hospitality and tourism industry. Currently, the loyalty program is expanding beyond discounts to provide more personalized rewards. Travelers with diverse needs are not all painted with one brush. Each traveler's needs will be taken care of as per their request. ”
Busisiwe Khumalo says smart hotels are redefine the sector by incorporating cutting-edge technologies to improve both operational effectiveness and visitor experience. A feature that is common in this industry. To satisfy and accommodate skilled technological tourists, these innovations enhance sustainability, convenience and personalization. As the need for seamless, connected hospitality continues to emerge, smart hotels are an important trend that will continue to affect the industry in the future. ”
For those considering a career in this rapidly growing industry, IIE School of Hospitality & Service Management will be offering both this Saturday (February 15) from 9am to noon. We are holding IS Campuses. Booking through the website.
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