The International Sightseeing Film Festival (CIFFT) and the United Nations World World Tourism Organization (UN Sightseeing) have signed a memorandum (MOU) to promote sustainable practices of tourism ads.国連観光局長Zurab PololikashviliとCIFFTディレクターのAlexander V. Kammelによって正式化されたパートナーシップは、インパクトのある視聴覚ストーリーテリングを通じて、観光促進を国連の持続可能な開発目標（SDG）と連携させようとしています。 This initiative encourages brands, destinations and services, adopts sustainable production models, and integrates environmental awareness into tourist video marketing strategies.
Since 1989, CIFFT, a leader who recognizes the outstandingness of sightseeing video marketing, has further strengthened its commitment by signed another MOU from the Spanish creative agency Normal. This collaboration, led by Normal CEO Albertofernández, aims to set a new industry benchmark for sustainable advertising practices. Both contracts emphasize the important roles of audiences in promoting responsible tourism, affecting recognition. By focusing on Green Practis and innovative storytelling, partnership emphasizes collective efforts to redefine tourism promotions, supports sustainability, and promotes globally conscious travel choices. Masu.
read more
Source: Bizcommunity
