As 2025 begins, ANEW Hotels & Resorts looks back on a year of impactful strategic investments that have significantly improved service and guest experience across our hotels. Throughout 2024, the Group has significantly upgraded several key properties, resulting in the promotion of five hotels from 3-star to 4-star. This deliberate and strategic move incorporates ANEW Group's desire to become the preferred brand of choice in South Africa's luxury 4-star market.
The new status of these properties has been recognized by the South African Tourism Ratings Council and demonstrates ANEW’s continued investment and commitment to understanding and delivering on what today’s travelers value most. . Quality, comfort, delicious food and attention to detail in our rooms and public areas.
Accommodations recently upgraded to four-star status include ANEW Hotel Capital Pretoria, ANEW Hotel Hluhluwe, ANEW Hotel Highfeld Emalahleni, ANEW Hotel Hatfield and ANEW Hotel OR Tambo Johannesburg.
Almost five years ago, while many in the hospitality industry slowed investment due to the challenges of COVID-19, ANEW Hotels & Resorts has been thinking ahead from the start, adapting to the needs of modern guests. and chose to invest in facilities and real estate.
“Our vision has always been to create spaces that reflect the expectations of our guests while remaining accessible to the people of South Africa,” says ANEW, who is personally involved in every design detail of all of its properties. CEO Clinton Armor said.
“The four-star upgrade reflects our belief in the resilience of the South African hospitality industry and our dedication to delivering on the details that matter most to our guests,” he said. Masu.
Clinton's hands-on approach extends to every aspect of the guest experience across the group's current 19 properties. From the strategic placement of plug points to the choice of pillows in the room to the placement of plants in public areas. This meticulous attention to detail ensures that upgrades not only look great, but also improve comfort and convenience for all travelers, are visually appealing, and meet the standards of the 2025 traveler. will be done.
He adds of the current challenges in renovating spaces: Modern renovations have become much more complex, requiring a holistic approach that integrates sustainability and modern luxury. Each project addresses practical considerations, from improving cabling to optimizing room layouts and upgrading public spaces to meet the changing needs of South African and international guests. ”
Renovations remain a priority for the Group until 2025, with some properties still being renovated to achieve the Group's aim of achieving a fully 4-star portfolio.
Looking ahead to the year ahead, ANEW Hotels & Resorts remains focused on continually redefining the hospitality journey for our valued guests. These upgrades are just the beginning of a larger effort to balance quality, accessibility and innovation across all properties within the group. ANEW Hotels & Resorts prepares to announce more exciting expansion plans soon, so watch this space for further updates.
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