What was once hailed as a jewel in Albania's coastal crowns has now sparked criticism for pollution, overcrowding and loss of charm. Albanian seaside villages, often called the “Maldives of Europe” due to their white sandy beaches and crystal clear waters, face a wave of repulsion from disillusioned tourists who say their former seating paradise has been overwhelmed by garbage and popular tourism.
Recent reviews on the Travel Forum draw pictures far from the dreams of turquoise advertised on social media. Instead, visitors describe the landscapes that are increasingly shaped by littered beaches, inadequate facilities and unidentified developments.
One reviewer who was exploring the country for two weeks wrote: “Albania is a beautiful country with incredibly lovely people… But in Kusamil, we came across an underwater dump while snorkelling just 20 meters from the beach.
The reviewer added that the trash is not only confined to the coast, but is also visible under the surface of the Ionian Sea.
Another traveler lamented that the area has become a “trap of tourists,” saying, “The ocean is sure to be beautiful, but surrounded by low-quality hotels, poor service and private beaches that you have to pay for each patch of sand. A few years ago, this place was magical.
Albania is still emerging as a tourist hotspot, but Ksamil's rapid growth outweighs local infrastructure. Visitors frequently complain about the lack of proper waste disposal, especially during the high season when thousands of people descend into the village every day.
Another critical review stated, “We traveled to several countries every year… Kusamir was the biggest disappointment. Everywhere the garbage seemed indifferent and there was no natural feeling.
In response to overtourism challenges, particularly in hot spots such as Kusamil, Albania has launched a comprehensive national tourism strategy from 2024-2030.
The initiative aims to redistribute tourist activities more evenly throughout the year and across the various regions, thereby reducing pressure on burdensome coastal areas.
Addressing the Ksamil issue specifically, Minister of Tourism and Environment Mirela Kumbaro highlights waste management and noise pollution as a serious concern.
Efforts are underway to improve the aesthetic organization of private spaces, implement waste disposal regulations and manage noise levels during peak tourists.
