Zambia's Ministry of Tourism has launched a study on the possibilities of conferences, incentives, conferences and exhibitions (mouse) tourism to promote economic growth, in collaboration with the Zambia Institute for Policy Analysis (ZIPAR). The purpose of this study is to position Zambia as a major business tourism destination by attracting valuable travelers, stimulating infrastructure development and improving global visibility. Masu. Mouse Tourism is a growing sector and is projected to reach $1.44 trillion worldwide by 2025, with Zambia having recorded a revenue growth of 67.5% from business events over the past two years.
At the start of the survey, Tourism Minister Rodney Sikumba highlighted the government's commitment to strengthening Zambia's mouse capabilities by improving infrastructure, streamlined policies and investment incentives. He sought cooperation between government agencies, the private sector and development partners to implement research recommendations. Zali Chikumba, interim executive director of Zipar, emphasized the importance of adjusting Zambian natural assets to establish the country as a competitive business tourism hub for Africa.
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Source: Validity News
