World Travel Market (WTM) Africa will launch the first-ever ChinaPray® Workshop in collaboration with CBISN, aiming to help African tourism companies gain share in the world's largest outbound travel market. It has been announced.
“As China's outbound travel sector is projected to reach 200 million tourists per year by 2028, the exclusive day at Cape Town International Convention Centre (CTICC) on April 11, 2025 Intensive training is a critical time for tourism stakeholders in Africa,” Olivia said. Marketing Manager, Gradidge, WTM Africa & ILTM Africa.
ChinaReady® is the world's leading tourism preparation program. Since 2002, it has been successfully implemented across 52 countries and six continents, with over a quarter of the world's tourist destinations effectively serving Chinese visitors.
The workshop, organized by Dr. Marcus Lee, CEO of China Travel Online, offers tourism experts practical insights to effectively attract and serve Chinese visitors.
“The workshop represents an important opportunity for African tourism to gain a competitive advantage in the Chinese market,” adds Gradidge. “Participants will receive expert guidance on everything from understanding the needs and preferences of Chinese visitors to marketing and promotion, DOS and DOTS, the power of social media, priority digital payments, and cultural expectations. , can create a more engaging experience for Chinese visitors.”
“China was the country with the highest tourism spending in the world in 2023, according to UN tourism. China Travel Online CEO Marcus Lee said that China Ready will be offering destinations to visitors in China. and said it ensures that service providers understand and comply with China's hospitality standards.
Developed by the China Outbound Tourism Research Academy (COTA) and operated by CBISN, the China Ready® program is recognized by the Ministry of Culture and Tourism. Since its establishment, the program has helped various destinations achieve significant growth, with some reporting an increase of over 100% in China's visitors since implementation.
The workshop is essential for all tourism and hospitality stakeholders.
Destination Marketing Organization and Tourism Bureau Accommodation Providers (from luxury hotels to boutique properties) Transportation Operators (Aviation, Railway, Cruise, Ground Transport) Tourist Attractions and Cultural Sites Specializing in the Mouse Industry Home Luxury Brands and Service Providers Tour Operators and Destination Management Company Wellness and Leisure Facilities
Event details:
Date: Friday, April 11th, 2025
Time: 09H30 – 15H30
Venue: WTM Africa Global Stage, CTICC
Investment: $299 per participant
The highlights of the key workshop are as follows:
Comprehensive coverage of 25 or more essential modules from over 50 countries Practical Strategies for Formal Certification of Immediate Implementation upon Completion of 25 or more Critical Case Study
Due to limited space, early registration is strongly encouraged. Participants can secure a spot here.
For more information, please see the WTM Africa website here.
