Dar es Salaam. The East Africa Community (EAC) is set to make its groundbreaking debut at ITB Berlin, the world's largest tourism fair, scheduled for March 4-6, 2025.
This shows for the first time that the region introduces its region as a unified entity under the theme of visiting East Africa.
EAC Executive Director Veronica Nduva said the participation was part of a broader strategy to increase visibility of East Africa at the International Tourism Agency.
“This is a key moment for East Africa as we strive to establish ourselves as the best destination for global tourists and investors,” she said.
“We highlight our region's rich cultural heritage, breathtaking scenery and iconic attractions, captivating travelers from all over the world,” Nduva added. .
East Africa is renowned for its diverse tourism offerings, from the iconic Big Five to the world's highest lion population.
Mount Kilimanjaro, the highest peak in Africa, continues to seek adventure, but the major migration between Kenya and Tanzania is one of the most adoring glasses in nature, with thousands of people each year It attracts visitors.
Beyond famous wildlife, East Africa has a vibrant city, warm hospitality and a diverse culture, all of which contribute to the growing appeal of the region as a unique destination.
EAC's participation in ITB Berlin 2025 provides an important platform to promote multi-destination tourism and provides seamless travel opportunities on local pristine beaches, national parks and lush landscapes.
Additionally, the region's deep cultural heritage and historic site provide an immersive experience for those seeking authentic connections.
Visit East Africa: By feeling the atmosphere, EAC aims to present interconnected tourist products and position the region as a must-see destination for global tourists.
An important aspect of EAC participation is the promotion of lesser known destinations, giving them much needed international exposure.
The fair offers these regions the opportunity to promote tourism products and gain foothold in the global market.
The ITB Berlin event also promotes business partnerships and allows EAC countries to connect with international travel trade buyers.
Nduva highlighted an impressive recovery in the region's tourism industry, saying that East Africa welcomed around 8.5 million international tourists in 2024, surpassing the pre-Covid figure of 7.7 million in 2019 I paid attention to the following.
With plans to reach over 11 million visitors by 2027, East Africa is experiencing the continued growth driven by the EAC and national tourism organizations.
East Africa Tourism Platform Chairman Fred Odianbo highlights the importance of EAC participating in ITB Berlin, calling it an important milestone in regional tourism.
“Bringing East Africa: By feeling the atmosphere, we not only showcase the beauty and cultural richness of nature, but also promote East Africa as a seamless, multi-restraint experience,” he said. I said that.
“We are committed to forming a strategic partnership that supports sustainable tourism development across the region,” Odhiambo added.
Regional tourism promotion at ITB Berlin is supported by the European Union through rapid projects. This seeks to strengthen regional trade in services and promote the involvement of civil society under the African Continental Free Trade Area (AFCFTA).
The project, jointly statistical by the EU and the German Ministry of Economy, Cooperation and Development (BMZ), is being implemented in collaboration with the EAC Secretariat by Deutsche Gesellschaft Für Internationale Zusammenarbeit (GIZ).
As EAC takes the global stage, it invites tourists, travel enthusiasts and industry stakeholders to explore the beauty, culture and adventure of the region.
