Wego, a travel app for the Middle East and North Africa, will partner with ACCOR to strengthen its digital presence and connect with local travelers.
The purpose of this partnership is to expand Accor's reach in high potential markets such as Saudi Arabia, the United Arab Emirates, Egypt and other GCC countries, and benefits from Wego's deep understanding of local consumer behavior and the ability to localize at scale.
“Wego's co-founder and chief hotel officer” said Craig Hewett. “This collaboration with Accor has not come at a better time. As the region witnesses a surge in travel, our mission is to provide seamless access to the world's finest hospitality.
Accor makes real-time connectivity to Wego's platform, integrating huge global hotel inventory, dynamic rate planning, and relevant local offers, opening ways to seamless collaborative marketing efforts and local content delivery.
This seamless integration allows Accor's vast hotel portfolio to span over 5,600 properties and over 45 brands, providing immediate access to Wego's highly eager user base across the region.
Kelly Healy, Chief Commercial Officer of Premium, Midscale Economy, Middle East, Africa and Asia Pacific, commented: They also have a key timing of their partnership with Wego, sitting within Accor's broader digital transformation strategy.
“Together, we can truly understand our customers, personalise engagement, amplify over 45 hotel brands, unlock new opportunities to drive commercial growth through Wego's powerful distribution capabilities, allowing Accor to reach new audiences and strengthen direct engagement across the MENA region,” she added.
