The morning was held with a practical AI masterclass from the futurist Peter Geldenheiss. It was about moving ideas. With Bev Hancock's support, representatives used their own AI tools to build value proposition canvas and generate marketing content instantly.
From defining brand identity to creating audience-specific campaigns, this session showed how practical AI is with clear intentions. As Peter said, “When you define who you are, AI knows how to respond.”
The session wasn't just inspiration – everyone was equipped with tools to apply immediately.
5 Things You Can Try from an AI Master Class
Build your value proposition canvas
Tell AI who your customers are, whether they care, and what makes you stand out. I'll turn it into a press release
Use canvas to generate ready-to-go media announcements. Generate social media campaigns
Ask AI for five posts tailored to your platform, including Instagram, Facebook, LinkedIn. For a variety of people
Whether you want adventure, comfort, or something meaningful, use prompts to speak to different customer types. Use AI tools together
Create a complete campaign quickly by mixing Gemini for mapping, ChatGpt for writing, and Eleven Love for voiceover.
AI and Tech in Travel: What you need to know from Experience Africa 2025
Experience Africa 2025 AI and Technology Sessions practically saw how travel companies use smart tools to streamline their work and enhance their client experiences without replacing human touch.
Panelists at Safari Portal, Resrequest and Boost unleashed how AI is already behind the scenes. Speed up content creation, reduce admin cuts, and help teams make faster and more personalized decisions.
What you need to know:
AI is already in your workflow. Most travel technologies use it to improve speed and service. Efficiency is the entry point. Teams use it to reduce manual work and focus on what's important. It does not replace human connections – it releases you to deliver you better. Personalization is now easier – tools are emerging guest data in a smarter way. AI is evolving rapidly, but the best results still depend on how it leads to.
The event everyone was waiting for
ATTA® Summer Party – headline destination with South Africa tourism – was a real place where connections were. After a whole day of trading production and trending spots, this was the moment the industry lost its hair. Positive catch-up, think of wearing glasses and a big idea exchanged between the bite and the beat.
If you weren't there, you missed the buzz. Two days later, thousands of meetings took place. This is the experience of Africa continuing to gain momentum (and conversation).
