As part of the 10th edition celebration, We Are Africa plans to amplify the market by adding one day to its exclusive event in Cape Town.
Our Africa is energizing the diversity and caliber of suppliers in high-end African travel spaces. Every May, the Trailblazer tribes, Africa, show the passion and purpose that really sets high-end African travel apart.
This year, We Are Africa is proud to present We Are We Are Africa Local. This is a chance for South Africa-based luxury trade experts to connect with top African suppliers on the day under one roof.
A new platform for local engagement
On Friday, May 9, 2025, we offer a rare opportunity for local experts to connect with the continent's leading travel brands and the prestigious lineup of contemporaries from the We Are Africa 2025 guest list.
The African continent is proudly on display at this year's event, with impressive destinations on display. South Africa controls the floor with 54% of the supplier presence, followed by East Africa, which accounts for 33%, with North Africa accounting for 4%. Central Africa adds 2%, and finally the Indian Ocean Islands closes its exhibitor mix with 7%.
These well-known brands will extend their time in Mother City to meet with curated mixes from local travel experts.
DMC Owner Product Manager Contract Manager Top Performance Travel Consultant South Africa Travel Agent
“We are Africa. Our locals have added an incredible new dimension to We Are Africa Week. This will welcome key layers of the industry and enjoy the event format with We Are Africa exhibitors. There is more in the pipeline!” – Ryan Wallace, MD & Co-Founder, we are Africa.
Maximize the impact on the industry
Participants can expect unique programs designed to strengthen relationships, deepen product knowledge and gain insights from across the value chain. This includes up to 15 pre-scheduled appointments and various networking opportunities.
For those who want to grow their business in the third and fourth quarters and beyond, we are Africa.
For more information, please see the brochure to participate in this groundbreaking event.
