With South Africa's Youth Day celebrated on June 16th, we look at the important role youth play in the hospitality industry
The hospitality industry, the foundation of the global economy, is undergoing rapid transformation, supported by technological advances, changing consumer expectations and evolving standards of service. In this dynamic landscape, the role of young people is not only important but also transformative.
“We are pleased to announce that we are committed to providing a range of services and services to help you with the goal of providing services,” said Renee Hill, CEO of IIE School of Hospitality & Service Management (IIEHSM).
In fact, one of the most important contributions of young people to the hospitality industry is their ability to quickly adapt to new technologies. From contactless check-in and mobile room keys to artificial intelligence-powered customer service, modern hospitality experiences are increasingly relying on digital solutions. Young professionals who grew up in the digital world naturally tend to embrace and implement such technologies. The flowability of digital tools allows for smoother integration of innovative systems, allowing businesses to streamline operations and improve guest experiences.
Creativity is another characteristic of the younger generation. Young people bring new perspectives to traditional hospitality models and often rethink their services and experiences in ways that appeal to a wider, more diverse audience. This is especially valuable in areas such as marketing, branding, and event planning.
“The use of social media influencers, immersive virtual reality tours, and sustainability-driven brand narratives is often pioneered by young minds who understand modern consumer behavior, and innovative ideas not only distinguish brands in competitive markets, but also attract a young customer base seeking unique and personalized experiences,” says Hill.
Additionally, the energy and enthusiasm of young people infuses vitality into hospitality workplaces. A passion for learning, a willingness to spend time flexible, and openness to intercultural experiences make them ideal candidates for roles that require adaptability and interpersonal skills. Whether you're a front desk staff, event coordinator or digital marketing specialist, young professionals often act as the face of the brand, providing memorable guest interactions that drive customer loyalty.
Furthermore, the values held by younger generations such as inclusiveness, sustainability and social responsibility are reshaping the hospitality industry's priorities. Youth-led initiatives often lead to more greener practices, employment diversity, and community engagement programs. These values not only align with global trends, they also enhance the brand's reputation and appeal to ethically heartfelt consumers.
“The role of young people in the hospitality industry is both impact and crucial. By bringing a deeper understanding of energy, innovation and technology, young professionals not only improve the guest experience, but also guide the industry towards a more sustainable and inclusive future.
IIEHSM currently offers eight different courses, including a bachelor's degree in IIEHSM Services Management. IIEHSM Advanced Certificate in Hospitality Management. IIEHSM Bachelor of Hospitality Management. IIEHSM top certificate in hospitality management. Higher IIEHSM certificates in service management. IIEHSM is a highly advanced diploma in hospitality leadership. Higher IIEHSM certificates for event management. High certificate of IIEHSM while traveling.
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3 Keys Avenue, Rosebank, Johannesburg. Tel: +27 86 111 2433 The Quadrant, 146 Campground Road, Newlands, Cape Town. Tel: 021 881 3792
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For more information, please visit the IIEHSM website or email info@iiehsm.com
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