Dawn Morwood, co-director of cheap trading, has revealed a sweet spot to bag some great holiday bargains. After decades of tracking how airlines and hotels adjust their pricing strategies over the year, Morwood has identified the best time to book a holiday.
According to her travel advice, booking on the earliest possible date is not the best idea. “I've seen people book flights thinking they have bargains 10 months earlier, but just see the same route dropping by £200 per person a few weeks before departure,” Morwood said. “Airlines use dynamic pricing, meaning they are constantly adjusting based on demand forecasts.”
Conversely, being too late to book a holiday is just as dangerous as last minute deals become increasingly rare.
“We're largely out of the days of swinging into the airport and getting big discounts,” Morwood said.
“What you're most likely to find is the bulging price, limited availability and you have to compromise on everything from departure times to the quality of your accommodation.”
Budget Airlines is notorious for surge in flight prices in the last few weeks before departure, Molwood warned.
Instead of booking too early or too late, Morwood shared an insight-driven recommendation.
“The travel industry has its own rhythm and an understanding that can make the difference between bargains and disappointments,” Morwood said.
Morwood said it was the magic number for a short flight to a European destination six to eight weeks before departure.
For long-haul flights, the best time to book a holiday is 8-12 weeks in advance.
However, these time slots change with the seasons, along with those hoping for summer vacation.
“However, with a city break in February, booking just 4-6 weeks ahead will help you get away, but you can still ensure a good deal,” Morwood added.
The best deal is also ensured if there is some flexibility around the departure date, the airport, or even the destination.
“Departures on Tuesday and Wednesday are almost always cheaper than weekend flights,” Morwood said. “And flying from an alternative airport could dramatically reduce costs.”
