March 25, 2025 – Following the success of his inauguration event in Nairobi last year, Essence of Africa has announced that the second edition will be held at Diamond Marindi on the Kenya coast from October 7th to 9th, 2025.
Driven by valuable industry feedback, this move strengthens the event's original vision of introducing diverse African destinations and further supports the growth of coastal tourism across the continent.
Curated by On Show Solutions and Atta® events, the essence of Africa is dedicated to introducing the continent's diverse tourism products to the global market.
“The essence is really moving,” says co-founder Amanda Margison. “By bringing this forum to the Kenya coast, we are expanding and creating new opportunities for both buyers and sellers in the African tourism sector.”
The 2025 edition focuses on promoting meaningful business connectivity through:
Pre-scheduled meetings between international buyers and African suppliers immersive networking events education seminars Direct purpose experience
“We will continue to lead in thought-provoking content sessions that provide actionable insights to support tourism growth across Africa,” says co-founder Chris Mears.
Perfect beaches for postcards in Malindi, Swahili heritage and thriving marine biodiversity provide the ideal backdrop for tourism experts to experience the unique offerings of East African maritime tourism firsthand while they do business in a spectacular setting.
Registration details will be announced in the early bird rate, which is advantageous early. Stay tuned for more updates as we prepare to bring African essence to the Kenya coast.
About the essence of Africa:
Essence of Africa is a private sector-led initiative designed to connect international buyers with African tourism suppliers. The event will showcase pre-scheduled meetings, networking events, educational seminars and familiar travel, providing a comprehensive platform for business development and collaboration.
Download the official press release
