The German tourism market has shown “signs of fatigue” due to rising prices, the Association of Aviva Travel Agency said. Association president Pedro Fior said they must consider whether they can maintain prices for another season.
“Some markets will continue to grow in terms of tourist numbers this summer, as others make up for the deficit,” he said. Fior acknowledged the growing demand from visitors willing to pay a higher price for her quality, but he also pointed to illegal offers in parallel to those who cannot afford a constant rise in prices but do not wish to abandon the iconic Balearic Islands holidays.
“We're talking about tourists who spend less money, like in Germany, especially when their economy is contracted,” Fior added.
He said Germany remains a major market and reservations for the summer season are “going at a good pace,” but he acknowledged that German tourists have “decreased for several months compared to last year.”
Turning to the UK market, Fior said, “While government agencies and airports agree to an increase in UK passenger and increased business volume, official statistics show that this is not the case.”
Earlier this month, the Mallorca hospitality boss issued a warning about slowing reservations by German holiday makers. Tourists in Berlin, Munich and Frankfurt also appear to have abandoned the country for alternative destinations, while also saying that taking doses at bars and restaurants have also fallen 15-20% compared to last year.
The association's president, Pablo Riella Marsa, said this season, “Last-minute bookings are becoming more popular again, and tourists are waiting for special offers and promotions before making a purchase decision.” He also expressed concern about the number of bars and restaurants they were watching.
Despite Fior's claims, official figures show that Germany's tourist numbers have risen by 10% average since its launch in 2024. The latest figures for April this year show that Germany's trends continue.
