International visits to Tanzania increased by 130% between 2021 and 2024. Tanzania ranked as an African destination for fasting cultivation in 2024, with an increase of 200% between 2024 and 2021-2024, and ranked as an African destination for annual African destinations.
Dodoma, Tanzania – The government of the Republic of Tanzania has announced major advances in the growth of the tourism sector, increasing by 132% from 922,692 tourists in 2021 to 2,141,895 from 922,692 tourists in 2024 to 2,141,895. 3,218,352 in 2024.
The United Nations Tourism Agency, the United Nations Tourism Agency, ranked Tanzania as the fastest growing African destination in 2024, up 48% compared to the pre-199 period. Ethiopia saw tourism growth of 40%, Morocco saw 35%, Kenya saw 11%, and Tunisia saw tourism growth of 9%.
Tanzania's Minister of Natural Resources and Tourism Dr. Pindi Chana emphasized that the expansion of tourism volume and value is her Excellency's flagship policy, President Samia Sloof Hassan, whose goal is to increase international and domestic tourism to 5 million people.
“These results stem from the vision and commitment of Dr. Samias Roof Hassan, the president who defended promotional campaigns such as the Royal Tour and the incredible Tanzania,” explained Dr. Chana. “This advancement has led Tanzania to rank ninth in the world and third in Africa compared to the growth in tourism income compared to pre-19 generation times,” she said.
Tourism revenues also witnessed a huge surge, with revenue from international tourists rising from $1.3 billion in 2021 to $3.9 billion in 2024. This is a 200% growth rate. Domestic tourism revenue also rose from TZS1 billion in 2021 to TZSS290 billion in 2024, reflecting a surge of over 350%.
Tanzania President Dr. Samia Slu Hassan is a personal supporter of the growth of tourism in Tanzania. From her decision to deploy massive Covid vaccinations in 2021 to reverse previous government policies, reopening Tanzania to international travel and participating in events such as the World Travel and Tourism Council Global Summit, she addressed the audience as keynote speakers, making President Samia Slu's government a top priority in tourism investment.
This investment has begun to generate global recognition in Tanzania as a tourist destination. The country has won several awards at the prestigious World Travel Awards (WTA), including major African destinations (2024) and one of the world's leading safari destinations (2024).
Serengeti National Park has held its title as the global best safari destination for six consecutive years since 2019. Mount Kilimanjaro was named a major tourist attraction in Africa in 2024. Tanzania National Park Service (TANAPA) has received an international award for service quality by the European Association for Quality Research (ESQR) for five consecutive awards (2020-2024), while Tanzania Tourism Authority has been named Africa's Best Tourism Commission. Additionally, Tanzania was selected to host the African edition of the World Travel Awards in June 2025.
Tanzania has made great strides in wildlife conservation and management through anti-poaching operations, enhanced patrols and the adoption of modern technology.
According to the International Union for Conservation of Nature (IUCN) and the Tanzania Wildlife Research Institute (Tawiri), Tanzania leads Africa, with around 17,000 lions, 225,000 buffaloes and 24,000 leopards worldwide.
The black rhino population rose from 163 in 2021 to 263 in 2025, up 61%, while elephant poaching incidents fell almost 90%.
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