The Singapore Tourism Commission (STB) has successfully signed the Next Generation Roadshow series in India, held from July 15-17, 2025, bringing together over 60 Singapore Tourism Partners to showcase the latest developments of their destinations in an innovative format. The two-city business-to-business roadshow, launched in New Delhi and following Kochi, featured a dedicated experience zone in which tourism partners, including attractions, cruise lines and destination management companies, unveiled a diverse range of Singaporean products through immersive presentations. This rethinking platform marked STB's commitment to deepen India's trade ties, while providing a fresh perspective on Singapore's dynamic tourism products.
These initiatives underline STB India's continued commitment to strengthening India's relationship with travel trade and increasing Singapore's position as a major destination for both leisure and business travel. Regarding this, Markstan, regional director of the Singapore Tourism Board (India, the Middle East, South Asia and Africa), said: commitment to this important market. ”
Based on strong visitor momentum – With over 500,000 Indian tourists visiting Singapore in the first half of 2025, Roadshow marks a key milestone in STB's enhanced trade outreach.
Delhi experience zone
The New Delhi Roadshow stop is a dedicated experience zone exhibited in a dynamic and interactive setting by Singapore's top attractions, cruise operators and Changi Airport Group. Unlike traditional tabletop formats, this zone allowed guests to be more intimately involved in the Singapore signature experience.
One of the highlights was Sentosa's “Isle in the Zone.” With a visually immersive space featuring seven Resort Island exhibitors showing the integrated pavilion, we'll show you why Sentosa remains a perennial favorite for visitors. Exhibitors include Sentosa Development Corporation, Mount Faber Leisure Group, Skyline Luge Sentosa, Sentosa 4D Adventureland, Mega Adventure, Madame Tussauds Singapore and Resorts World Sentosa.
“The introduction of New Delhi Experience Zones shows an exciting evolution in how we can connect with key markets. By bringing together Sentosa's diverse experiences in one immersive space, we are not only introducing the attractions, but also bringing Sate of Sentosa to India. “This is a powerful platform to show why Sentosa remains a priority destination for Indian leisure travelers and mouse groups, and we look forward to strengthening our connections with our valued industry partners.”
Singapore DMC Trade Partner FAM Support Scheme
STB will introduce the “Singapore DMC Trade Partner FAM Support Scheme” on August 1, 2025. This is a pioneering initiative that will transform the way Indian travel agents experience and sell in Singapore. The pilot program supports Singapore-based destination management company (DMCS) and hosts customized, familiar travel for travel agencies in India. The purpose of this scheme is to catalyze the development of a newer and unique Singapore itinerary, and to enhance the destination's reputation for constant evolution and fresh experiences. With Indian travel agents empowering them through their DMC partners, the programme is seeking to efficiently expand the integration of Singapore's latest attractions and experiences to travel packages offered in the Indian market.
New Mouse in India in Singapore is working with India
Singapore continues to attract key mouse traffic from India, recording strong performance across incentives and corporate segments for the first half of 2025. Major upcoming events include 6,100 delayed Gathering from Sun Pharma and the first Singapore edition of Credai Natcon Convention, featuring over 1,000 representatives.
STB India has expanded its “Just US Friends” campaign to the Mouse Sector, introducing exclusive privileges to newly protected Indian incentive groups moving between August 1, 2025 and March 31, 2026. The programme features coordinated benefits from Senta and its nine island partners, as well as special supply of atmospheric travelers through Indigo and Singapore's irules.
