Singapore, May 14, 2025 /PRNewswire/ – The Allianz Partners Travel Index, which surveyed over 500 Singaporean adults regarding travel planning and holiday aspirations, has revealed that more than nine in 10 (90%) Singaporeans are planning to travel for the next year. Most of the time, travel is higher on the agenda, but living costs also affect spending. Rest, relaxation and peace of mind are priorities for Singaporeans, with 74% planning vacation focusing on resorts and wellness, followed by cultural experiences (50%) and adventures (43%). This is consistent with the survey results of a region where 65% of APAC respondents travel to rest and relax, 50% enjoy the cultural experience, and 40% lined up for adventure. At the wise destination, most Singaporeans plan to travel within Asia (52%) and Oceania (19%). This is followed by the UK and Europe (9%), North America or Canada (4%), South America or the Middle East and North Africa (2%).
How much do Singaporeans spend on travel?
Most Singaporean travelers plan to spend between $1.2,000 and $3,000 or more per trip next year. This study suggests that affordability, adventure adventure and geographical proximity helps make Asia a go-to destination for many. Travelers with a lower travel budget (below $1.1k) may choose Asia as their destination over a higher budget (over $3K).
Almost twice as many tourists as in the 50-age group than in the 18-29 age group will spend 3k or more on holidays indicating that this generation prioritizes discretionary spending on travel. On average, compared to other APAC markets, Singaporeans' budgets are lower travel budgets behind Australia, New Zealand, China and Hong Kong sar. India has the lowest travel budget, followed by Japan.
It's best to be prepared
Along with rest and relaxation, Singaporeans prioritize preparing for unexpected events. Almost all Singapore and APAC respondents said they would buy travel insurance (87% vs. 86%). There are top concerns such as personal safety (59% vs. 48%), illness (56% vs. 40%), scams, theft, or pickpockets (55% vs. 40%), flight cancellations and late (55% vs. 42%), and more (55% vs. 42%).
For Singaporeans, the main reason to buy travel insurance is to cover such unexpected events (73%), security or security (68%) and travel costs (24%). For APAC travelers, the biggest reason to buy travel insurance is peace (65%) and unexpectedly prepared (59%).
Regarding purchases, Singapore travelers will purchase insurance directly from insurance providers (55%) and then purchase insurance through travel websites (17%) or through travel providers such as airlines, hotels, and tour operators (9%).
The survey also found a direct correlation between travel budgets and potential purchase insurance. Travel is spent over $3,000 on the chances of purchasing travel insurance that is 24% or more than a budget of less than $1,100.
Everyone is a travel influencer
According to the Allianz Partners Travel Index, word of mouth and social media are extremely influential for Singaporeans when selecting holiday destinations. More than half (67%) of Singaporeans said they were inspired by recommendations from family and friends when it comes to travelling, whether they plan to travel or not. Similarly, the majority of APAC travelers rely on recommendations from family and friends, but some of them rely more on social media Mainland China and Hong Kong.
Those who intend to travel will quote social media as an important source when choosing their destination, YouTube (69%) is their main source, followed by Instagram (56%) and Facebook (53%).
Commenting on the survey, Vinay Surana, Managing Director for Asia Pacific and Africa, Asia Pacific, Middle East and Africa, said:
The research shows that personal safety concerns lead to a more conscientious approach from travelers and are willing to spend a little extra for peace of mind. As the travel industry is evolving and unpredictable, and the potential tensions are rising from bad weather and delayed flights to incidents like loss of luggage and illness on vacation, preparing for unexpected events is more important than ever. No matter what your travel budget, every traveler wants travel insurance to be an essential purchase. Because when something unexpected happens overseas, you know that it can be expensive. Having this extra layer of protection will bring you peace of mind and make your trip a stress- and worry-free experience. ”
About Allianz Travel Index 2025
Allianz Partners has requested Kantar Consumer Link to conduct an online survey of 502 502 adults in Singapore between January 31st and July 7th, 2025. The same survey has also been conducted in several Asia-Pacific markets, including Australia, New Zealand, China, Hong Kong SAR, India and Japan.
About the travel index
First launched in the Asia-Pacific region in 2025, the Allianz Partners Travel Index currently contributes to a range of consumer data from over 20,000 consumers in the US Pacific, the US, Canada and Europe. Combining the insights from the Allianz Partners Asia Pacific Travel Index with global counterparts, it acquires a unique global perspective on travelers' landscapes, identify emerging global trends, and effectively responds to changing consumer preferences.
About Allianz Partner
Allianz Partners is a global leader in B2B2C insurance and support, offering global solutions across international health, travel insurance, mobility and support. Customer-led, innovative experts are redefine insurance services by providing high-tech, high-touch products and solutions that are ready for the future beyond traditional insurance. Our products are seamlessly integrated into our partner's business and are sold directly to our customers through intermediary channels or through the Allianz brand. Resident in more than 75 countries, 21,900 employees speak 70 languages and process over 72.5 million cases each year, motivated towards the extra miles to provide assistance to customers around the world.
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