The Highlands of Scotland boast some of the most spectacular scenery in the UK. Their sturdy mountains, stunning lakes and beautiful scenery make them famous around the world as the best destination for outdoor enthusiasts.
However, this creates tension in the region. The NC500 is a 516-mile coastal route around Scotland's north coast, and incorporates some of the most incredible scenery the country has to offer.
And since the brand was founded in 2015, it has been extremely popular. More than £22 million reportedly contributes to the local economy and creates 180 full-time jobs.
But this has created a real problem for those living in the area. The roads are reportedly severely crowded, causing long delays, more accidents and increased pollution.
It is a very problematic that the travel advice website Fodor included it in its 2025 No List. This catalogs popular destinations where tourism has placed “unsustainable pressure” on the region. According to the website, “The roads are busy with traffic, increasing the frequency of accidents and causing significant delays for local people.”
“Ed and Junehall, who have lived in Westerroth for the past 20 years, have doubled their drive to the nearest hospital 80 miles away, doubled by three hours due to a surge in tourism. For Joyce Armor, additional commute time will be reduced to juggle part-time jobs in some medical practices.
“We seriously considered moving further south, but we realized that we were leaving a position where few people could fill our aging community,” she says. ”
The NC500 was founded by the non-profit Initiative, created by King Charles (then Prince of Wales). However, in 2018 it was taken over by NC500 Ltd, a private company owned by Danish billionaire Anders Holch Povlsen. Povlsen happens to be Scotland's largest landowner.
Fodor reported that many people traveling to experience the NC500 do so in their campers. However, he said the lack of facilities, including campsites, toilets and places to dispose of chemical waste, has caused serious problems.
“Wild Camp” is also legal in Scotland – unlike other parts of the UK, it means that people can camp wherever they want without permission. But this causes problems. A boring camper van leaves behind garbage, awakening burnt traces from campfires, and even human waste.
The NC500 website describes the route as the “ultimate road trip.” It states: Together with a route that is just over 500 miles (516 to be precise) of stunning coastal views, white sandy beaches, sturdy mountains, faraway fishing villages, hidden gems and rich, unforgettable experiences, the North Coast 500 is one of the most beautiful road trips in the world.
“Whether you're looking for an action-packed break, or just looking for an opportunity to relax, or just want to see more breathtaking views of North Highlands, you'll find it on the NC500. Start planning your next adventure today.”
The small team of Access Rangers, recruited by the Highland Council, patrols the route and engages visitors when necessary. But their power is limited. According to Fodor, some people are calling on rangers to be given greater empowerment, such as issuing fines to those who break the rules.
The website states: “Like many of our European neighbours in Scotland, overtourism is increasing the cost of living in the highlands, priced local people, and steadily changing the local culture. More towns follow that lead.”