Samara Carloe Reserve and Russell Binks & Associates are pleased to announce an exciting collaboration with Russell Binks joining the Samara team as the brand's alchemist.
In this dynamic role, Russell is deeply involved in all aspects of the business, working to improve Samara's brand identity and guest experience. This partnership is an important step in Samara's ongoing journey to rethink luxury conservation-driven tourism in the heart of South Africa's large Karu region.
“Samara Karu Reserve offers a private, luxurious safari experience where every guest stay is thoughtfully coordinated, combining world-class comfort, exclusive wildlife encounters and personalized services at the heart of the breathtaking great Karu,” says Sarah Tompkins, co-founder and director of Samara. “By choosing to visit Samara, our guests will actively contribute to the continuous conservation and restoration of the unique biodiversity of the great Karu, ensuring that its magic will withstand future generations. We are pleased that Russell will further develop its tourism offering and introduce Samara to a larger audience.”
Russell brings extensive experience in brand strategy, business growth and guest experience development, making it the perfect place to build and share Samara's unique, conservation-driven hospitality offering. We look forward to working together to present a rich, immersive experience for our guests and trading partners.
For more information, please contact Russel Binks (Email Protection) or +27(0)83 261 9613.
About Samara Kalu Reserve
The award-winning Samara Carloo Reserve is one of South Africa's most diverse wilderness destinations, offering slow, meaningful, exceptional safari encounters. The three intimate lodges have over 67,000 acres of protected and protected protection rights spanning a remarkably diverse terrain, with over 60 mammal species including Big Five, Cheetah, Ardburk and 225 species. All guests staying in Samara play a permanent role in protecting the landscape.
Founded in 1997, Samara will unlock this semi-arid yet unique biodiversity landscape reconstruction, catalyze an ambitious vision and expand conservation property to a footprint of 3 million acres at global biodiversity hotspots. A long-term member, Samara strives to achieve sustainability across “4CS,” namely conservation, community, culture and commerce.
Located 270 km from Gqeberha (Port Elizabeth) and 53 km from Grafraynet in the Great Karu region of the Eastern Cape, Samara is easily accessible by road and air, but retains a remote sense of wilderness.
For more information, please visit www.samara.co.za
