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    Home » Saber's Asia-Pacific Strategy: Drive digital transformation of airlines through AI, personalization and sustainable innovation

    Saber's Asia-Pacific Strategy: Drive digital transformation of airlines through AI, personalization and sustainable innovation

    overthebordersBy overthebordersJuly 30, 2025 Aviation Innovation No Comments8 Mins Read
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    Saber's Asia-Pacific Strategy: Drive digital transformation of airlines through AI, personalization and sustainable innovation

    Wednesday, July 30th, 2025

    Saber's Regional Leadership in Asia Pacific will bring experience beyond the deepest regions of aviation, technology and digital ecosystems under the Asia Pacific airline Manesh Jaikleishna, an aviation aviation solution. With the Asia-Pacific region being one of the most complex and diverse aviation landscapes in the world, Saber's strategy depends on providing scalable, flexible, AI-powered solutions that meet airlines along the digital transformation curve.

    At the heart of Saber's innovation push is Sabremosaic, the new modular airline retail platform. Inspired by e-commerce, the platform supports the aviation industry's move towards offers and order-based retail. Its modular and PSS-independent design allows airlines that are not yet part of Sabre Systems to adopt features such as pace, such as dynamic pricing and AI personalization. Maneesh emphasizes that Sabremosaic empowers careers to evolve its retail strategy, both in short-term profits and long-term scalability.

    Saber is a leader in the Network Planning and Optimization (NPO) suite, increasing the agility of airlines through advanced forecasting and scenario modeling. This suite allows for smarter decisions regarding fleets, scheduling and route planning. This is especially important in the rapid environment of the Asia-Pacific region. The recent adoption of this solution by Air India Express as Saber's 100th NPO partner shows its traction globally.

    Collaboration is the basis for Saber's success in the region. The company builds strategic partnerships with leading carriers such as Virgin Australia and Air India by co-creating solutions that not only provide technology but also optimize both commercial strategy and customer experience. In Virgin Australia, Sabremosaic is used to personalize pricing and loyalty experiences, but in the case of Air India, Saber's involvement extends to global distribution and future network planning.

    Maneesh Jaikrishna, Vice President and General Manager of Airline IT Solutions in Asia Pacific, emphasizes that Saber's innovation is rooted in solving real-world airline challenges. Personalization and subsidized revenue are key areas of focus, with products such as aircraft IQ and subsidized IQ leveraging machine learning to provide real-time pricing and management. Airlines using these solutions have already seen up to 10% increase in supplemental sales and 3% fare uplifts.

    The key to Saber's regional speed and relevance is Bengaluru's Global Capacity Centre, which allows for faster innovation and regional customization. Supported by an additional global high-tech hub with strategic partnerships with Google Cloud and Vertex AI, Saber incorporates generation AI, including Gemini, into its engineering and support infrastructure.

    Modern open technology, intelligent AI-driven retailing and a robust market, the focus of the 3-pillar not only responds to Asia-Pacific growth, but also leads its sustainable transformation.

    How does Manesh plan to gain deep experience in the Asia-Pacific landscape and leverage Saber's innovative portfolio to accelerate digital transformation in the region and bring cutting-edge solutions to airlines?

    The Asia-Pacific region has one of the world's most dynamic and diverse aviation markets, spanning full-service carriers, low-cost and hybrid models. There are no two airlines on the same digital pass. At Saber, our strength lies in being able to meet careers where they are on their journey, helping to accelerate their transformation through modular, flexible, and AI-driven solutions.

    Our new airline retail platform, Sabremosaic, is a great example. Inspired by how retail works in industries like e-commerce, airlines support the transition and order delivery-based retail. Sabremosaic is modular and reliant on PSS, allowing airlines to adopt what makes sense for their business at their own pace, whether they start with dynamic pricing or diving into AI-driven personalization, even if they don't already use Saber technology. We provide the tools to help our partners move from today's legacy process to tomorrow's modern retail world.

    At the same time, I'm talking to the airline about network planning and optimization (NPO) suites. With advanced forecasting, simulation and scenario modeling, Saber's NPO tools allow airlines to respond subtly to market changes and align their network strategies with evolving demand patterns. In fact, Air India Express has recently become the 100th airline in the world to choose an NPO suite, highlighting the value that airlines see in solutions that bring even more agility and intelligence to critical commercial planning decisions.

    Given our track record in building a strong customer ecosystem, how do you envision a stronger collaboration between Saber and airline partners in the Asia-Pacific region to promote mutual growth and bring extraordinary value to travelers?

    Strong collaboration starts with deep understanding. The Asia-Pacific aviation market is so subtle that we prioritize listening and co-creation with our partners. Saber is not only a technology, but also a partner to solve problems.

    The collaboration with Virgin Australia is an outstanding example. As Sabremosaic's launch partners, they leverage AI-driven capabilities to enhance personalization, pricing and loyalty across their retail channels. This partnership is a blueprint for how Saber can improve the traveler experience by offering scalable and innovative retail.

    We also work closely with Air India. Air India has far exceeded our distribution. We apply Saber consulting expertise to optimize future route networks while unlocking global reach. These partnerships are just two examples that reflect our commitment to building long-term value.

    With the rapid evolution of aviation technology, how do you plan to balance Saber's leadership in innovation with the need for a customer-centric solution that addresses the unique demands of diverse markets in the Asia-Pacific region?

    Innovation is only important when it comes to solving real challenges and helping industry partners grow while enhancing travellers' travel. At Saber, we focus on customer-centric innovation. We develop scalable technologies that can be tailored to the strategies and market reality of individual airlines.

    This means combining a global innovation engine with deep local insights. Even with AI-driven tools that drive supplemental revenue, we will be able to enable APAC airlines to take what works for them through Sabremosaic's flexible adoption model.

    There is also a broader airline IT portfolio to cover mission-critical features such as network planning and scheduling. These features allow you to provide end-to-end value not only for distribution and retail, but also for the entire airline enterprise. As a result, the technology that suits you is not the other way around.

    With our focus on supporting revenue growth and modernizing airlines, how do you see Saber's data-driven solutions that help local airlines optimize their operations and create a more personalized experience for their passengers?

    Personalization is no longer an option. The future of airline retail. Saber already has measurable impact through its AI-powered offer management suite, a core part of the Sabremosaic platform.

    Solutions like Air Price IQ and Supplementary IQ help airlines move beyond static pricing and general offers. Instead, they use machine learning to dynamically adjust pricing and adjust the auxiliary bundles in real time. For example, airlines using subsidized IQs have increased their supplemental sales by up to 10%, while airline price IQs are driving a higher fare rate of up to 3%.

    As demand patterns change and competition intensifies, our focus is on helping airlines not only respond to market conditions, but go ahead of them.

    Our Bengaluru Global Functional Centre, along with other innovation hubs around the world, is a key enabler of this approach, providing customers proximity, access to exceptional technical talent and the ability to collaborate locally. Having such a robust technology hub in Asia allows us to provide faster and more relevant solutions to meet the delicate needs of our APAC carriers.

    With extensive experience leading high growth initiatives in the Middle East, Africa and now the Asia-Pacific region, what strategies will Saber adopt to lead the way not only to respond to regional growth but also to promote sustainable innovation in the travel industry?

    Sustainable innovation means more than just rapid growth. It is about building up future preparation techniques that will bring long-term value. At Saber, we focus on three pillars. Modern and open technology stack. Intelligent, AI-powered retail platform. A robust multi-source marketplace.

    Our partnership with Google is the basis of this strategy. By leveraging Google Cloud and Vertex AI, including generator AI models such as Gemini, we provide cutting-edge tools for our engineering teams and customers. This already has concrete results. It improves productivity, improves product quality, and improves customer service. Our goal is to lead the region in sustainable transformation. In other words, local insights and real-world influences bring advanced technologies to the market.

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