Professor Kobby Mensah, a major expert in sightseeing marketing and associate professor at the University of Ghana University Business School, was nominated as the highest executive of Ghana Tourism Development Company (GTDC). Professor Mensa, known for its abundant experiences of strategic branding, destination marketing, and investing in investment, is a famous person in Ghana's tourist sector, providing consultants for major projects, and innovative academics such as Destination Legon Initiative. It leads the collaboration of the industry.
His appointment is considered a strategic movement to activate GTDC, an important institution that advances sightseeing as an important propulsion of economic growth. Professor Mensa focuses on integrating digital engagement with tangible tourism results, and his commitment to foster next -generation tourist leaders has attracted investment and attractive Ghana as a destination. It is consistent with the company's goal of promoting. The observer hopes that his leadership will further advance Ghana as a competitive player in the global tourist market.
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Source: VoyageSafriq
