a Greek The island has created a smooth new video to attract more tourists after claiming overcrowding. SantoriniThe latest tourism campaign aims to showcase another aspect of the Aegean Sea's popular holiday hotspots.
The video that began ahead of this year's tourist season is Athens'Acropolis Museum. The narrator invites viewers to awaken their senses and make a “journey to emotions, memories.” The footage shows couples holding various streets and sites on the island in “Witness History.” Georgia Nomikou, chairman of the island's tourism committee, said Greek journalist: “Our goal is to illuminate Santorini's invisible face. We showcase images, moments and stories beyond postcard images, and invite people to truly discover the island.”
Santorini hit the headline last summer amid claiming that the streets are crowded with tourists. Some locals have called for a limit on the number of tourists visiting the island's homes.
Videos posted to Tiktok and Instagram in 2024 showed the streets packed in the villages of the capital, Fira and Oia. Reports say those flocking to the island are passengers on cruise ships, and the streets will be empty after 9pm.
Local tour operator Gianluca Chimenti said CNN In August, social media was showing something completely different from “reality.” He said hotels at the time were “less than 30% of the normal season.”
Island tourists may be worried too I shuddered earlier this year It has since been declared safe, but can leave some travelers away.
Santorini Mayor Nicos Zorzos reportedly announced that the island needs to refocus on its identity when it launched its 2025 campaign.
He said: “From this year, we seek credibility through actions and experiences that bring us closer to places we claim to praise but often overlook.”
Zorsos previously sought a limit on the number of visitors Santorini visits, urging authorities not to allow extra beds. Upper limit on passenger numbers on cruise ships.
Reuters Last July, he reported that for many of Santorini's 20,000 permanent residents, the once idyllic island has been ruined by popular tourism.
The island is just one of the popular European vacation destinations that seek action to better manage the impact on visitors and the environment, housing costs and resources.
Similar concerns have been raised in Barcelona, Venice, the Balearic Islands and the Canary Islands, where they protest mass tourism.
