– Norwegian Cruise Line (NCL) works with select partners and agents.
Cape Town and Johannesburg from 15th to 21st January 2025
– The South African roadshow will include conferences, training sessions, hosted dinners, Norwegian Dawn ship visits and the introduction of NCL Connect, the company’s new marketing platform for the travel community.
Norwegian Cruise Line (NCL), the global cruise travel innovator, will introduce NCL Connect, a new co-branded marketing solution designed specifically for the travel partner community, at this week's South African Roadshow .
Kevin Bubolz, Vice President and Managing Director of Continental Europe, Middle East and Africa, and Nirosha Sidat, Country Manager of NCL South Africa, hosted sessions with key partners (including a tour of Norwegian Dawn in Cape Town), and from NCL Share the latest information. .
“Not only is South Africa rapidly establishing itself as a world-class destination for cruise ships, demand for cruise holidays and expedition cruises is surging, driving interest in cruises in the South African market. ” says Sidat. “Our new More at Sea™ package addresses this demand and enhances your cruise experience with unlimited beverage packages, signature dining, Wi-Fi packages, and incredible shore excursions. As part of our long-standing 'Partners First' philosophy, we are thrilled to not only be able to meet directly with our trading partners. – But we can offer them an exciting new platform to grow their cruise business!”
NCL Connect is a tightly integrated marketing solution that allows travel partners to instantly co-brand digital content pre-designed by NCL's in-house marketing team, giving clients access to Norwegian Cruise Line cruises. Provides a sense of realism. This gives travel agents and advisors the opportunity to leverage NCL's co-branded website, complete with navigation, for clients to explore while driving leads directly to travel advisors.
The new platform complements NCL's robust marketing headquarters with more than 800 ready-to-use and customizable assets such as videos and flyers. NCL Connect provides an additional level of marketing support available to travel advisors, instantly delivering personalized co-branded content with just one click. Content is then easily shared across all social media, email, and other marketing media channels, and additional digital experiences are continually introduced throughout the year.
“Our goals for trade marketing in 2025 are clear: make it personal, make it impactful, and most importantly, make it easy for travel advisors to use.” Sidat says. “We take full advantage of our in-house marketing expertise, but package it in a way that is easy for travel advisors to take full advantage of. Promoting, selling and booking NCL Cruises has never been easier. I'm sure the advisors will like it.”
Powered by Approach Guides technology, NCL Connect will be launched in Cape Town from 15-17 January 2025 and in Johannesburg from 20-21 January 2025.
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