The minor hotel is stepping into 2025 on a strong growth trajectory, backed by a robust pipeline of almost 300 new hotels scheduled to open in the next three years. With this expansion, international hotel owners and operators will pass 850 property milestones by the end of 2027, placing them in the world's largest hospitality group.
With over 560 properties and 81,000 keys already in operation worldwide, the latest figures from the Minor show a three-year pipeline of over 285 new hotels and almost 47,000 keys, and the group's ambition It emphasizes global strategies such as: Over 50% of the miner's existing portfolio are currently concentrated in Europe, but more than 100 properties will be added in Asia, with over 60 in the Middle East and Africa and over 40 in Australia and New Zealand. distribution.
Minor hotels are also looking to expand their presence in several priority markets, particularly in North America and North Asia. Markets in Morocco, Egypt and Turkey have also been identified as priority destinations for entry, but following the opening of the Anantara Jewel Bagh Jaipur hotel, they continue to strive for momentum in the Indian priority market.
Take advantage of the strength of global brands
Luxury and luxury remain the driving force behind minor hotel expansion, with a third of the three-year pipeline falling into the luxury segment, covering Anantara, Tivoli and Elewana Collection brands, and three more in the NHH premium segment A partial collection, Avani and nhow. The group has also invested heavily in uplifting many of its gorgeous properties, including significant renovations at the original Anantara property in Hua Hin, Thailand.
Minor Hotels are implementing detailed optimizations of their brand architecture as part of their new look master brand strategy that is set to roll out in 2025. These are scheduled for two new hotel brands. Creating ranges and fresh opportunities for owners seeking unique brand options, especially for conversion properties.
Conversion and Brownfield development comprise a significant portion of the pipeline at 38%, with the rest being made up of the Greenfield Project.
Minor also focuses on happiness as a strategic priority for Crossbrand, highlighted by the recent opening of destinations such as Lei Ann Life by Anantara in Phuket. It continues to highlight hotel projects that combine medical technology with local cultural insights to take an integrated approach to welfare that brings maximum benefits to guests.
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