Saber has revealed a new multi-year distribution agreement with Lift, one of South Africa's fastest growing airlines.
Through this strategic partnership, Lift's domestic content is now available through the Saber Travel Marketplace.
Founded in 2020, Lift quickly established itself as a premium low-cost carrier with a flexible customer-first approach.
Flights between Johannesburg, Cape Town and Durban allow the airline to accommodate both leisure and business travelers.
Lift's onboard experience – including dog-friendly flights and unlimited servings of premium South African coffee from Vida ECaffè – helped build strong brand affinity in the South African market.
In 2024, Lift reported on its continued network and passenger growth, taking advantage of the surge in domestic demand and the growing interest in the differentiated airline experience.
By joining Saber's global travel market, the airline is well positioned to further expand its reach and leverage its wide network of travel distributors, including online travel agents, corporate booking tools, and TMC in Africa and beyond.
“The partnership with Saber is an exciting growth step for Lift,” said Cilliers Jordaan, Lift's chief commercial officer.
“We have built a strong presence in South Africa, but are now ready to expand even further by increasing the availability of content to the global travel agency community.
“Saber's extensive network and multi-source content approach will help support its mission to reach new audiences, promote sales and provide seamless, uplifting travel.”
“The lift is a great example of how innovation and customer focus can drive real momentum in the aviation space,” said Alessandro Ciancimino, vice president of Saber's airlines.
“Addition to the Saber Travel Marketplace not only strengthens content delivery, but also is another important step in growth across the African region.
“We are proud to support Lift's ambitions by providing wider visibility, enhanced reach and powerful tools that will help both airlines and agents provide a more dynamic and relevant travel experience.”
