The Kenya tourism sector is accelerating its diversification strategy with a new focus on cruise tourism, highlighted by the recent docking of the Crystal Symphony Orchestra in Mombasa, carrying 600 passengers. The Kenya Tourism Board (KTB) views cruise tourism as a growth driver that can generate revenue, support local jobs and enhance the country's global tourism profile. Mombasa's new cruise terminal is equipped with modern amenities and will enhance Kenya's appeal along with other major Indian Ocean cruise destinations.
Cruise arrivals, currently a small percentage of the total number of visitors, represent strategic opportunities for sustainable tourism growth. Kenya welcomed 2.5 million tourists in 2024 – an increase of 31.6% from the previous year – the government is targeting 7 million by 2027. KTB's cruise tourism strategies include participation in events such as global outreach, partnerships with cruise operators, and Seatrade Cruise Global. Wildlife, beaches and cultural richness provide Kenya with a strong appeal to cruise travelers. It offers African travel agents a valuable opportunity to develop tailored athletic-based experiences and field trips that complement cruise itineraries.
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Source: TravelNews.africa
