Kenya aims to launch a strategic tourism campaign to attract Australian travelers, and to promote international arrivals from this major market. With stakeholder engagement in Melbourne, Secretary of Tourism and Wildlife Interior Rebecca Miano has created a strong historical link between the two countries and Kenya's diverse tourism products, including wildlife, coastal attractions and cultural heritage. I emphasized it. In 2024, Kenya recorded 27,396 visitors from Australia. This is what the government wants to increase through strengthened tourism links and targeted promotions.
During her visit, Miano met some of Australia's leading tour operators and was involved with the Kenya Diaspora as part of the “Diara Kenya: One Diaspora, One Tourist” initiative, encouraging the diaspora community to promote Kenya as a destination I will. She also highlighted the role of sports tourism in raising Kenya's profile by citing participation in the Perth 7S as a valuable promotional opportunity. With Australians spending more than US$41.4 billion per year on international travel, Kenya has established itself as the biggest choice for adventure, culture and hospitality.
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Source: Voyagesafriq
