“This data highlights the urgency for brokerage leaders to adjust their value propositions. It's not just to keep business operators unattractive.”
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Q1 analysis shows that agent movements have increased nearly 1.7 times over the previous year, with nearly 66% of the total amount generated by agents moving in the first quarter of 2025 coming from the top 25% of production agents.
Important Q1 survey results:
The cap revenue share model benefits business operators, earning 31.1% of those who moved, far outweighing traditional brokerages (19.3%). The high-tech broker claimed the second-highest share of business operators, attracting 22.6% of movers in this high-production category. Traditional brokerages have seen greater retention between enthusiasts and non-production agents, suggesting that production-centric agents are seeking alternative models. The flat fee/fees based brokerages won 14.2% of business operators, but its appeal appears to be levelled compared to previous periods. The lead generation model and independents continue to see modest but stable movements, and the consistency of signaling in niche attraction.
“This data highlights the urgency for brokerage leaders to adjust their value proposition. Mark JohnsonMBA, Managing Partner of Recruiting Insight and Author of the Report. “Models with flexibility, financial benefits and scalable systems win,” Johnson added.
Where “movable middle” progresses
This segment – an agent who still has growth potential rather than a top producer – is increasingly targeting growth-oriented brokerages. Q1 Data Display:
Tech-enabled brokerages increased 26.7% from 22%, which earned 23.8% from 22% in the fourth quarter of 2024. Traditional brokerages account for just 19.7% of mobile middle movers, continuing their multi-quarter decline.
Mediated Takeout: Mobility and Agility are Acquiring Strategy
Jay TeleshiVice President of Back Office Sales and Strategy, pointing to gaps in opportunity, both in the “moving middle” where both business operators and the “moving middle” support a particular model. There is a risk that recruitment and retention strategies will lose production to more agile competitors. ”
This industry-leading report – Ri.link/2025Report – Produced annually with quarterly updates by employing Insights, Bold Trail and MyBFF Social via https://agentmigration.recruitinginsight.net/. In a fiercely competitive market where agents treat real estate careers like business, this report reveals exactly where agents place their licenses and why. Serious brokerages on growth should rely on these insights to secure a significant share of top talent, adapt to evolving intermediary models, and reduce recruitment and retention strategies. Schedule a free consultation today: ri.link/consult
About Insight Recruiting: Recruiting Insight is a data-driven talent acquisition consultant for the real estate industry. Combining deep industry knowledge with unique research, the company equips brokerage and recruits and maintains the best talent in a competitive market. For more information, please visit www.recruitinginsight.net. Recruitment insights help you navigate this challenge with precision recruitment, real-time market insights, and customized strategies that align with today's agent priorities.
About Internal Real Estate: Inside Real Estate is a rapidly growing independent real estate software company that serves as a trusted technology partner for nearly 500,000 top brokers, agents and teams. Their branded portfolio, BoldTrail (https://boldtrail.com/), includes Boldtrail front offices, Boldtrail Backoffice, Boldtrail recruits, and solutions that create a complete technological ecosystem for clients and provide seamless end-to-end operations to scale their success at all levels. BoldTrail offers a unique technology ecosystem through custom branding, robust integration, and high quality add-on solutions, providing legacy brands for next-generation companies such as KVCore, Boomtown, BTPRO, Brokermint, Ampstats Solutions. With a skilled leadership team and its talented staff, Inside Real Estate brings resources, scale and vision to help its client base succeed with continuous innovation and success. For more information, please visit insiderealestate.com.
About Mybff Social: (www.mybffsocial.com) is a full-service marketing agency specializing in social media, marketing and advertising solutions. We serve home, health and lifestyle brands, businesses, franchisors and private equity portfolios. MyBFF Social Bridges bridges the gap between world-class marketing and affordable prices and personalized services from boutique agencies. Our team of experts offers customized marketing solutions focused on continuous improvement. We offer a multilingual advantage and provide services in English, French and Spanish to meet your specific needs and target audience.
Methodology Note: This report draws on overview and trending data representing more than 30% of all major US-based MLSSs: Mid-Atlantic, Southeast, Central and West. The focus is on production agents, except for team members whose production is due to team leaders. Agent movements are categorized by the brokerage model type, and agents range from non-producers to top business operators.
Media Contact:
Mark Johnsonrecruiting insights
(Email protection)
972-521-4215
or
Matt Gentilmybff social
(Email protection)
412-477-3349
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