The Colony Hotel in Palm Beach is full of curated products.
Leslie unruh
Stepping into the Colony Hotel in Palm Beach offers a carefully curated experience. And it doesn't mean the picturesque pools photographed by slim Aaron or the typical Palm Beach aesthetic that penetrates every corner. Behind the famous pink façade, the facility rethinks what the hotel is in its collection of collaborative powers.
The partnership of this property reflects a fundamental shift in luxury hospitality. Sleek travelers demand more than luxury accommodation. They long for a uniquely rich experience. To meet these rising expectations, the hotel has formed strategic alliances with other major luxury brands, bringing personalized perks that redefine curated products and guest experiences.
For example, at Colony Hotel, Palm Beach resident Erlin Lauder, who leads Aerlin's luxury lifestyle company, designs a villa with the charm of classic Palm Beach, and Gwynes Paltrow's goops bring to modern Parisian sophistication. I'm fixing something else. Cabana magazine brings bold interiors to the bungalows inspired by famous designers like Yves St. Laurent and Verde Visconti. Other rooms include colorful rattan and fake bamboo furniture from lifestyle brand social and matauk linen. Dolce & Gabbana presents its latest collection at a pop-up boutique, with wine and pasta from the Italian company available on the menu at the hotel's Swifty's Restaurant. Even poolside readings get a co-upgrade with Poolside Press, a pink newsstand that offers Hearst's shiny magazines.
These partnerships reflect the values of the colonies themselves, such as women-led ventures (such as Aering and Goop), family-run businesses (Matauk), and heritage brands (Dolce & Gabbana) that share the hotel's deep historical roots. . Each collaboration is chosen for its honorable name as well as its ability to genuinely capture something essential to Palm Beach culture.
Ritz Paris partnered with LA-based Fame to handle the Sportswear collection.
Ritz Paris
“The core of our spirit is the mystic veil surrounding Palm Beach Island, allowing our guests to take advantage of the traditional “old Palm Beach society” attitude, a nostalgic, new and completely natural part. That's what it is,” said the owner, owner and CEO of Colony Hotel. “By partnering with like-minded brands in the arts, fashion, retail, music and wellness, we create a engaging atmosphere that reflects the vibrant culture of the Palm Beach community, and we look forward to new and exciting new things we look forward to every time. We will provide our guests with things. They will visit.”
The relationship between hospitality and haute couture runs deeper and evolves from the rise of dedicated hotel brands by fashion giants such as Armani, Bvlgari, Versace, Ferragamo (Langano Collection), Karl Lagerfeld, and soon Louie Vuitton (Lunger Vuitton). 2026).
Now, a new wave of partnerships is rethinking this storied connection for today's gorgeous travelers. The legendary Ritzpari is a trendsetter and recently launched its fourth collaboration with Los Angeles-based Frame. The collection combines American sportswear with French elegance like a trench coat lined with weathered “Ritz Paris” baseball caps and buttoned silk-lined with hotel coats of arms.
Littlenell's pool was given a makeover approved by Dior.
Paulve
“This collaboration seamlessly blends the ultimate Parisian luxury that defines the Ritz Paris brand as the contemporary, ultra-trendy appeal of California fashion brands,” said a hotel representative. “It exploits the emotional connections that customers have with Ritzpari aura to offer a collection of premium fashion products that embody both timeless elegance and modern sophistication.”
The Ritz-Carlton brand is a late checkout from the Madrid Menswear label, making it perfect for the fashion world. Their capsule collection was a hit. 70% of stock sold out in the first week. Hot items include a blue logo hat, a navy crew neck sweatshirt and a white logo tee.
“The Ritz-Carlton was synonymous with refined elegance and timeless refined refinement,” said Jamie Carr, global brand leader at Ritz-Carlton. Masu. “But this collaboration with Late Checkout offers a fresh perspective on what luxury is: an aspect of the brand's heritage blend with style and blend inspired by playful streetwear for Late Checkout. By doing so, we redefine luxury in a more creative and expressive way. What makes this collaboration unique is its ability to push boundaries. Not just high-quality materials and craftsmen , it's about infusing individuality in a luxurious way.”
Hotels don't just connect with fashion companies and create clothing collections. Littlenell, a five-star boutique hotel in Aspen's Forbes Travel Guide, will be joining Dior to celebrate its 35th anniversary by bringing a pool transformation last summer and taking over the first spa of a French fashion house. And I created a menu. Exclusive signature treatment.
Vivianne of Louis Vuitton visits Atlantis the Royal.
Royal Atlantis
Another French brand, Balmain, joined forces with the hotel to bring bold styles to two summer hot spots. The Balmain is an iconic monogram that adorns everything from towels to cabanas, and is equipped with a pool club with one & only aesthetics from the Athenian Riviera. Additionally, it hosts pop-ups at the Predwin Hotel & Cottages in New York's Shelter Island, offering a month-long fashion event, styling sessions and luxury shopping.
To celebrate its first anniversary, Royal Atlantis in Dubai tapped Louis Vuitton for a special art installation. The whimsical, sunflower-like faced Vivianne's mascot from a French fashion house appeared as six larger-than-life statues, individually designed around a five-star hotel. Nearly 10 feet tall, “Lifeguard Vivianne” wearing a visor watched the pool with a lifeplay bar and whistle, while “Roller Vivianne” skated the lobby skate with a Louis Vuitton log camera. Each Dubai-made Vivienne had a QR code that you could scan to see her story in augmented reality. She also took shape as a 33-foot inflatable above the resort entrance and Estiatorio Milos. Additionally, guests received special souvenirs. The brand collaborated on a collection of trunk stickers.
Of course, hotel partnerships bring more than the best in the fashion world. Check in at Auberge Du Soleil in Napa or Bernardus Lodge & Spa in Carmel Valley and rent a complimentary Mercedes-Benz as you pass through the vineyards of your Joy Ride. Enjoy an intimate Krug Champagne and Gastronomy experience when dining at Mandarin Oriental, the Zakura Groom in Hong Kong, or at LA Table Krug in St. Regis Mexico City.
Marriott International's luxury groups, including Edition, Ritz-Carlton, The Luxury Collection, The St. Regis, Bvlgari, W Hotel and JW Marriott, have partnered with Sotheby's for “iconic work.” An extraordinary experience. “The once-in-a-lifetime travel experience is auctioned.
The culinary collaboration will take place at Mandarin Oriental at The Krug Room in Hong Kong.
Mandarin Oriental, Hong Kong
“Both brands have identified changes in consumer expectations, where guests want meaningful and emotionally resonating experiences rather than merely aesthetic or trade,” says Marriott International. said George Hammer, head of luxury marketing at .
“Alexander McQueen Discovery: Presented by Edition” includes a private tour of McQueen Piece at Victoria & Albert Museum and a photo shoot with McQueen longtime creative partner Ann Ray It was a London itinerary centered around famous designers. .
The other is “Whiskey Fantasy: Presented by the Ritz-Carlton,” Fawn Weaver, founder of Uncle Uncle's nearest whiskey, at the bazaar at Jose Andres' bazaar in Ritz-Carlton New York The trip began with a whiskey-focused meal. Nomads. Guests then head to Tennessee to stay at Joseph, a luxury collection hotel in Nashville, and visit the nearest green distillery. Nearby Green Distillers produces Uncle, a brand that celebrates the heritage of the nearest Blackmaster Distillers.
“The response to our partnership with Sotheby's was incredible,” Hammer said. “Both experiences allowed guests to connect with their passion on a deeper, more meaningful level. Participants especially appreciated the exclusiveness, creativity and immersive storytelling woven into each journey. , made these products truly memorable.”
Regardless of hotel partnerships, they all have the same goals. It's about deepening the guest experience. “It's a luxury you can take with you,” Carr said, “a sense of personal connection and expression beyond the traditional hotel experience.”
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