Hostex 2026, when South Africa looks forward to the flagship hospitality trade show every year, we open the doors at the Sandton Convention Centre from 8th to 10th March 2026. Just inside Hall 1, visitors step into the drink hub. This is a playground where baristas, brewers, distilleries and buyers can taste, talk and exchange drinks that will shape next year's menu. From precision roasted coffee to zero-proof cocktails, Hub promises three days of inspiration. You can pour directly into profits.
“The South African drink scene is evolving at speed. Craft spirit, specialized coffee, functional tonics, RTD drinks South Africa doesn't get enough, and there's an unstoppable wave with low and no alcohol choices.” “The beverage hub is our answer. It's a fuss market where brands can demonstrate what's next and buyers can drive it on the spot. The business case writes because 74% of Hostx visitors make or influence their purchase decisions.”
In an industry that longs for novelty and personalization, drinks show brands' personality. And the drink hub is designed to make its personality shine through every bite.
Nako continues: “Hostex is poised to fully link local innovators with the global momentum behind the global momentum, first low alcohol volume (ABV) beer of plants, plants and flavors – the 5% or more combined beverage market (CAGR) behind the premium ready to drink cocktails – the category expected to drive an annual growth rate (CAGR) above 2028. Packaging, 2024, the volume of alcohol-free beer jumped by 35%. This is the perfect moment for the industry to meet, taste and trade.”
What you're tapping on the beverage hub
Taste Talk Trend Session – Part of our mission to drink new products and download the trends behind them for 10 minutes and become the region's leading drink innovation expo, from sustainable packaging to functional plants. Headline Demo – Experts from South Africa Specialty Coffee Association (SCASA), South African Sommelier Association and Brandy SA Foundation share menu ideas that will lift margins and surprise guests. Scasa Barista Championships South Africa – Watch the world's best barista battles live. Release Shelf – A curated lineup of craft beverages 2026 looking for the first distribution deal.
“Liqcore is proud to raise the bar at Hostex next year. As a trusted alcohol distribution partner for a leading hotel chain, we are excited to showcase how premium portfolios and seamless services can redefine the hospitality experience. Olav Rucker, Core Catering Goods, Core Catering Goods and Managing Director with Rikcore, said he was one of the first exhibitors to see the stand space on Beverage Hub.
Displayed at Hostex
Reservations for the stand are now open. Beverage producers, distributors, hospitality equipment suppliers and service innovators can secure their location by contacting Jacky Talling on Jacky.talling@montgomerygroup.com or +27 73 475 2483.
Since 1986, Hostex has been connecting African hospitality experts with ideas, equipment and partners that will drive the industry forward. The 40-year milestone edition, known as Hospitality Expo 2026, continues to open new doors. For more information, visit www.hostex.co.za or follow hostex on Facebook @hostexza, Instagram @hostex_sa, and linkedin @hostex‑sa.
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