Ghana's Ministry of Tourism and Arts and Culture has announced a new strategy aimed at relocating the country's tourism sector through full integration of culture and creative arts into the national tourism agenda. This initiative was outlined by Minister of Hong Sector. During a fact-finding tour of the Volta region on May 24th, Abla Dzifa Gomashie marked the ministry's first official visit under new leadership. The tour included important sites such as WLI Falls, Taffia Tome Monkey Sanctuary and the Traditional Cultural Center.
The Minister emphasized the need to utilize Ghana's rich cultural heritage (including indigenous dance, craft and music) as economic assets through better branding and packaging. She highlighted the importance of improving infrastructure at tourism sites and called for close cooperation with traditional authorities, local governments and private investors. Citing challenges such as the lack of visitor facilities, the Minister highlighted the potential for increased revenue and community development if cultural tourism is better supported and strategically promoted.
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Source: Modern Ghana
