Internationally acclaimed Kora player and cultural advocate Sona Jo Jo Arte has been appointed as the Gambia roaming tourism ambassador announced by Banjul's Ministry of Tourism and the Ministry of Arts and Culture. This appointment is consistent with the Ministry's vision to acknowledge her global influence and commitment to maintaining the Gambian cultural heritage and to deepen her cultural involvement through tourism. Minister Abdly Job emphasized his ability to connect global audiences with Gambia's identity through arts and education.
Jobarteh, the first professional female collage player in the West African Griot lineage, emphasized her focus on storytelling and cultural expression in her new role. The founders of the Gambia Academy, which combine academic learning and cultural education, bring a strong commitment to heritage-based development. Her recent recognition in the Honorary Doctoral Degree at Berklee College of Music further strengthens her platform and promotes the Gambia as a cultural and tourist destination.
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Source: Voyagesafriq
