Holiday scams are surged, and scammers are targeting every step of their travel journey. Here's how you can find the red flag and protect yourself before it's too late:
I spent days researching holidays, searching websites for flights and accommodation, nailing paperwork and taking pictures of last-minute bargains. The bags packed and boarded were all set. Until we arrived at our destination and realized that there was no space at the accommodation. In fact, the accommodation never existed.
It's a common story for too many travelers. And sadly, according to the Global Anti-Scum Alliance (GASA), minority only – 4% – could be a bit better if based in the US or the UK.
Eye-catching loss
The con artist stole over a trillion dollars from victims around the world in 2024, and Gatha was named one of the most difficult sectors. An estimated $25 million has been lost this year in an online travel scam, which could affect five travel bookings.
“South Africa has also seen a rapid rise in travel-related scams, from fake accommodation lists to phishing emails pose as major booking platforms, everything has increased dramatically,” said Antoinette Turner, general manager of South Africa's flight centres.
“Criminals are being helped by AI – travelers need to be very vigilant.”
To avoid falling victims, Turner offers the following practical tips for safer and fraud-free travel.
1. Stick to a trusted site and double check the URL
Today, many scams start with emails, ads, or whatsApp messages that look like professionals, offering unbeatable deals. This is often generated with the help of AI, making it more difficult than ever. Enter your address directly into your browser to always access the booking platform. Please do not click on the link. Look for safe URLs starting with “https” and beware of spelling variations and small sites with unusual domains.
2. Use a credit card instead of EFTS
“If the deal is too good to be true, that's usually the case,” Turner warns. “Trust your instincts and don't rush to pay outside of trustworthy channels.” Paying with a credit card may allow you to issue a chargeback, but when cash is transferred via EFT, it is usually too late.
3. Do not remove the platform
Whether you're using Airbnb, Booking.com, or Lekkeslaap, we'll stick to the messaging and payment systems within the app. Scammers try to lure users to WhatsApp or email by promising a discount on their direct bookings – the main red flag. A legitimate host will never ask you to communicate or pay outside of the official platform.
4. Beware of emergency tactics
Scammers rely on pressure tactics: discounts that are too good, warnings that bookings are at risk, or countdown timers to “securing reservations.” Take a step back and check everything.
5. Check your credentials and find the logo – check next
Scammers can feel safe by forging partnerships with well-known local or international brands. Don't take their words. Use the official directory to make sure that your travel agent or operator is truly certified before paying.
6. Spot fake reviews
The red flags include overly positive reviews of the same accommodation across multiple platforms. Behind the scenes, beware of negative reviews and warnings about potential scams. This is because it is a clear indication from others to pay attention.
Social media is another common entry point. UK action scams report that more than half of holiday scams will be launched on platforms like Facebook and Instagram.
“The scammers make use of every part of their booking journey, from flights and accommodations to post-refund refund scams,” Turner says. “Holidays should be a time to relax, not the start of a financial disaster. Consider using a reputable travel advisor and passing your budget, so they can source the best deals and reliable accommodations to suit your needs.
Remember: Always pack healthy skepticism along with your passport – and take the time to question everything.
Flight Centre Travel Group South Africa
Flight Centre Travel Group (FCTG) SA is part of Flight Centre Travel Group, an Australia-based international travel agency listed on the Australian Stock Exchange, and as of June 27, 2025, its market capitalization and current stock price is 12.24 AU$12.24. FCTG SA is fully owned and has been recognized as one of Deloitte's best companies to work in South Africa for over a decade.
