Saturday, May 10th, 2025
Ethiopian Airlines plans to redefine the entertainment experience in flight by installing Panasonic's advanced Astrava system in its upcoming Boeing 777X Fleet. This groundbreaking partnership brings unparalleled cinema quality to passengers, featuring a stunning 4K OLED HDR10+ screen for visuals and premium audio with state-of-the-art Bluetooth technology. With this innovative system, Ethiopian Airlines is committed to providing the next level of entertainment experience, ensuring that all passengers enjoy the highest quality in-flight entertainment while aboard the cutting-edge aircraft.
Ethiopian Airlines has taken a bold step towards improving the passenger experience by signing a new agreement with Panasonic Avionics Corporation, a global leader in entertainment and connectivity (IFEC) solutions in flight. The partnership will install Panasonic's cutting-edge Astrova In-Flight Entertainment (IFE) solution on the airline's Boeing 777X Fleet.
The cutting edge in-flight entertainment revolution
This groundbreaking deal covers eight Boeing 777-9 aircraft that will be participating in the Ethiopian Airlines fleet from 2028. With this collaboration, Panasonic Avionics will provide airline passengers with a highly immersive entertainment experience, changing the way they experience years of travel.
Astrova, the next generation of IFE solution, is the basis for this evolution, offering unparalleled features that bring cinematic quality visuals and premium sound to passenger seats. The advanced IFE system is equipped with an industry-leading 4K OLED HDR10+ screen, ensuring a visual experience for the cinema with excellent clarity and color depth. Passengers can enjoy games with extraordinary high-resolution details comparable to their favorite movies, TV shows and games.
Additionally, Astrova integrates cutting-edge Bluetooth®* technology to provide passengers with the freedom to connect personal wireless headphones, ensuring a seamless audio experience with high quality sound.
Power and comfort in all seats
The Ethiopian airline's commitment to passenger satisfaction is further demonstrated by including up to 100W of USB-C direct power in each seat. This powerful charging solution allows passengers to quickly and efficiently charge their phones, tablets, laptops and other personal electronic devices in flight or on the ground. This feature allows passengers to stay connected and powered on throughout the journey, providing unprecedented convenience.
In addition to entertainment and power solutions, Panasonic Avionics has enhanced the aircraft's physical cabin environment with innovative seat-end solutions. The system incorporates programmable LED lighting that can be customized to suit the airline branding, or to create a time-appropriate atmosphere and improve the overall comfort and experience of passengers. Lighting can be tweaked to optimize the cabin atmosphere for relaxation and energy, increasing the personalized experience for travelers.
Strengthen African relations and expand their horizons
This partnership with Ethiopian Airlines is a major milestone for Panasonic Avionics as it continues to strengthen its presence in Africa. As Ethiopian airlines are one of the continent's largest and most respected airlines, this collaboration not only strengthens the passenger experience of Ethiopian airlines during flight, but also solidifies the role of Panasonic Avionics as the leading provider of premium in entertainment solutions in the African aviation market.
The move reflects Ethiopian airlines' advanced approach to aviation, with a long-term vision to provide passengers with the latest and best technology for premium flight experiences. The airline's investment in a Boeing 777x fleet and its partnership with Panasonic Avionics demonstrates its commitment to enhancing passenger experience, adopting innovation and ahead of the competition in the rapidly evolving aviation industry.
“We are pleased to announce that we are pleased to announce that we are a great place to go,” said Mesfin Tasew, Group Chief Executive Officer of Ethiopian Airlines.
“We are pleased to announce that we are committed to providing a range of services to our customers,” said Hernan Abes, Vice President of Global Sales at Panasonic Avionics. “We are excited to support Ethiopian Airlines' growth and vision, and we are proud that the Astrava system will become an integral part of the new flagship fleet.
I'm looking for the future
The first of eight Boeing 777-9 aircraft equipped with the Astrova IFE system is scheduled to enter service in 2028. As the aviation industry continues to adapt to new technological advancements, collaboration between Ethiopian airlines and Panasonic Avionics sets new benchmarks for entertainment, comfort in flight.
Ethiopian airlines not only redefine entertainment in flight, by cutting-edge entertainment, improving power options and enhancing travel experiences in customizable cabin environments, but also cement their position as a global leader in air travel. As the aviation industry looks to the future, Ethiopian Airlines has proven that innovation and passenger satisfaction are always at the forefront of its operations.
In an age where airlines are constantly striving to provide passengers to increase comfort, convenience and connectivity, the partnership between Ethiopian airlines and Panasonic Avionics is a game changer that promises to raise the bar for air travel around the world.
Ethiopian airlines are set to increase entertainment in flight with Panasonic's advanced Astrava system in preparation for the new Boeing 777x fleet.
Conclusion
As the aviation world continues to evolve, the partnership between Ethiopian Airlines and Panasonic Avionics will serve as a reminder of how innovation, cutting-edge technology and commitment to passenger satisfaction will shape the future of air travel. With Astrova, Ethiopian Airlines not only meets the expectations of modern travelers, but also offers a one-of-a-kind experience on-flying.
