Dubai welcomed 18.72 million international visitors from January to December 2024 with an even more amazing annual performance. This welcomed a 9% increase from the previous year, surpassing the previous record of 1715 million in 2023, according to data from the Dubai Ministry of Economy and Economic Affairs Bureau. Tourism (DET).
His Sheikh Hamdan bin Mohammed bin Rashid Al Maktum, Crown Prince Dubai, Deputy Prime Minister, Minister of Defense, Chairman of Dubai's Executive Council, said that Dubai's record-breaking tourism growth was his Sheikh Bin Rashid Al Maktum, the vice president and prime minister of the United Arab Emirates and ruler of Dubai, who said it reflects His Highness Mohammed's strategic vision, has been embodied in Dubai's economic agenda D33. Consolidate the city's status as a global hub of business and leisure, visiting, visiting, living and working as one of the best cities in the world.
“This achievement is the result of visionary leadership and strong collaboration between the public and private sectors. We are committed to maintaining this exceptional growth momentum: strategic innovation, infrastructure development, and Through talent acquisition and diversifying the market, he will continue to increase Dubai's competitiveness. His Highness said:
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Det works closely with public and private sector partners to develop and strengthen Dubai's diverse products, providing the city with world-class infrastructure, exceptional services at every touchpoint, and all budgets And we have ensured an experience that caters to our tastes.
This was complemented by a highly successful diversified market strategy in over 60 countries. As a well-connected, global destination strategically located at the intersection of the East and West, Dubai continued to attract visitors from all over the world. From a regional perspective, the total for Northeast and Southeast Asia achieved a top growth rate of 24%, followed by Africa (+20%) and CIS & Eastern Europe (+16%). Visitors from Western Europe also rose significantly, up 14%, while maintaining their position as the number one source region for international visitors to Dubai.
The new opening will drive performance in the hotel sector
As a central component of the destination experience, the hotel contributed significantly to city performance, with stocks steadily growing, balancing the demands of both guest and hospitality stakeholders. Spurred a series of highly-prominent new openings in Dubai hotel inventory at the end of December 2024, which are available at 832 facilities compared to 150,291 rooms at 821 facilities in 2023. It consisted of a total of 154,016 guest rooms.
Key hotel metric performance remains strong in 2024, with average occupancy in the hotel sector increasing to 78.2%, up from 77.4% in 2023, room nights rising to 43.03 million, 41.70 It corresponds to a 3% growth rate that grew in millions. 2023. Reflecting the hospitality sector's commitment to cater to all budgets and preferences, the AED 538 average daily rate (ADR) rose slightly against the AED 536 ADR in 2023, according to STR data. Dubai offered a more attractive average price than global peers such as Paris, New York, London, Singapore and more. Meanwhile, revenue per available room (RevPar) for AED 421 in 2024 increased by 2% from AED 415 the previous year.
His Excellency Isamu Kazim, CEO of Dubai Corporation's Tourism and Commercial Marketing (DCTCM), said: Foresightful leadership. We maintain the highest standards of service and exceed expectations, whether tourists are visiting for the first time, or loyal repeat customers and residents are exploring the city and enjoying the delivery of its lifestyle. We are committed to continuously innovating. ”
Global admiration
The impressive performances of Dubai's tourism sector and hospitality sector in 2024 have been recognized worldwide for many accolades and awards. At the 31st World Travel Awards announced in November 2024, Dubai was selected as the world's leading shopping destination and the world's leading exhibition destination. Mina Rashid was chosen as the world's leading cruise port, and Dubai International Airport (DXB) was one of the world's leading airports. DXB also welcomes a total of 92.3 million guests in 2024, following this as its list of Airport Council (ACI) for the busiest international airports in the world (for 2023 traffic) (ACI) ) has marked 10 years since the list.
Supporting the foresightfulness strategy of the D33 Agenda, Dubai's reputation as a safe and accessible destination was consistently recognized across multiple global indices. Dubai has a safety index of 83.7, one of the top five safest cities in the world, according to survey results revealed by Numbeo's mid-2024 city rankings. But in the 2024 Executive Nomad Index by Property Consultant Suvils, Dubai held its position. Top destinations for long-term remote workers. According to the Global Power City Index (GPCI) report published by the Institute for Urban Strategic Studies at the Forest Memorial Foundation of Japan, Dubai has achieved the number one position worldwide for city cleanliness.
What's next in Dubai's tourism sector?
Work has begun at the new AED 128 billion passenger terminal at Al Maktoum International Airport (DWC). It is the largest in the world fully operational, and ultimately allows the airport to handle 260 million passenger capacity per year. Dubai Metro's Blue Line Extension, which supports the 2040 Urban Master Plan and the initiative to turn Dubai into a “20-minute city” extends 30km, connects 14km, and It serves a population of approximately 1 million people.
Dubai will also continue to leverage innovation and new technologies such as artificial intelligence (AI) and virtual reality (VR) to create personalized, immersive experiences for new and recurring visitors. The Visit Dubai Mobile App uses AI to provide tailored recommendations, but virtual tours allow tourists to explore the attractions before their trip. AI has also been used in biometric hotel check-in and automated immigration processes at DXB, enhancing the overall travel experience.
*This is a press release.
