TIFA convener Millvest Advisory confirms that Brand South Africa has renewed its strategic partnership with Tourism Investment Forum Africa (TIFA) for the third consecutive year. This continuing alliance highlights our mutual commitment to deploy South Africa and the wider continent as a competitive investment response destination in the global tourism economy.
Brand South Africa CEO Neville Mudgee has expressed his support.
“We are proud to deepen our collaboration with TIFA, which is directly coordinated with our mission to increase South Africa's global competitiveness. TIFA provides investors with a shocking platform to introduce the value proposition of the tourism sector and promote the country's broader economic and reputation goals.”
The 2025 edition of TIFA, with the theme of “Tourism and Infrastructure Investment: Promotion of Economic Change and Improve Community Happiness,” will be held in Umratuze, Kwazul-Natal's rapidly developing economic hub. With its growing infrastructure, natural assets and investment environment, Umhlathuze has emerged as a strategic gateway for tourism-driven development across Africa. Key areas of focus for investment include destination development, real estate, ecotourism, cultural heritage projects, logistics and hospitality infrastructure.
“The ongoing partnership in South Africa demonstrates faith in TIFA's ability to bring together resources, expertise and collaboration. By working together, we create an investment ecosystem of Africans based on innovation, sustainability and shared prosperity.” Miller Matola, CEO of Millvest Advisory and TIFA convener, Echoed
About Tourism Investment Forum Africa (TIFA)
TIFA is a major continental platform that brings together government leaders, private investors, financial institutions and tourism stakeholders to catalyze tourism-related investments across Africa. The forum promotes practical dialogue, public-private partnerships and innovative funding models. The 2025 edition marks a new chapter on collaboration and impact in the context of tourism and economic development in Africa.
About South African Brands
Brand South Africa is the official marketing agency for South Africa. The order is to position South Africa as a globally competitive destination for trade, investment, tourism and innovation through strategic engagement with key domestic and international stakeholders.
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