The Madagascar National Tourism Commission has launched Madagascar Uncharted: Beyond the Baobabs, a digital campaign featuring content from 10 international creators. Their journeys across major locations such as Morodaba, Tulele and Isaro Ranohira are filmed with cinematic videos and photographs, offering a fresh perspective on the island's landscapes, culture and traditions. The campaign aims to enhance the appeal of Madagascar as a diverse and immersive travel destination.
The initiative was developed in collaboration with creative agencies, which aligns with the board's strategy that increases Madagascar's global visibility and positions it as a major location for tourism and international production. Content drawn from the December 2024 road trip along RN7 serves as a visual resource for tourism stakeholders and strengthens the island's market presence among its major global audience.
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Source: Voyagesafriq
