Scattered by the Atlantic breezes in the golden sunlight, the Moroccan town of Essauila is a three-hour direct flight from London Stansted with Ryanair. Hovering at a blissful May temperature 25c, this Bohemian coastal gem offers a relaxed escape from the grey British sky. And now, a new cultural centre is rising up on the outskirts of town, set to celebrate everything from Gnaua music to Berber craftsmanship.
This June, the town will host the 36th Gunaua and World Musical Festival, depicting indigenous musicians and international artists uniquely collaborating on two major stages, depicting a space in the medina dedicated to music from the contemporary world.
The ancient medina of Essauila – a UNESCO World Heritage Site – is bustling with energy on its Ocre walls. The twists of the narrow alley between the white and blue houses, colourful charm, and the small rooftop cafe seduces passersby with mint tea, views of the sea and medina. While the Atlantic waves invade the fort's North Sea walls, horses pass by as they ramble through the golden sands of the vastly covered, curved beaches towards camels south, as surfers ride the waves. It's where desert romance meets the cooling trade winds.
The spirit of the town's craftsmen runs deep. In hidden workshops, artisans carve delicate instruments and turn fragrant wood into treasures. And for travelers craving authentic accommodation, the mystical riad is hidden in a quiet area. Many are now available on Airbnb, like me (Azure House). These gem-like traditional homes offer tranquility and romance along with a central courtyard filled with light and plants.
Food is also a draw. From grilled sardines in the harbor to rooftop Tagin under the stars, the flavors here are just as lively as the town itself.
Once a creative haunt like Jimi Hendrix and the Rolling Stones, Essauila is still humming with artistic energy.
With year-round sunlight, warm welcome, tradition and cool charming mix, Essauila is Morocco's best secret.
