According to UNWTO, Africa welcomed 74 million visitors in 2024. This is an increase of 12% from 2023 and a 7% increase compared to 2019. This impressive growth has increased global tourist arrivals in Africa to 5.3%, positioning the continent as just the second growing tourist destination in the Middle East. Since struggling in the past, reaching a 3.5% share, Africa's tourism trajectory has clearly increased.
At the heart of this momentum is Pollmans Tours & Safaris, Kenya's oldest and largest destination management company, and has been proudly contributing to the industry since 1955. With strengthening our leadership in magical Kenya and expanding our regional footprint, we are working closely with our associate companies Rangers Tours & Safaris in Tanzania to improve our vision.
As part of this strategic evolution, we have established a new holding company, Africa Travel Investments Ltd, to oversee group entities. Founded shareholders remain fully involved in the business, along with the management and management teams of the entire group. We are absolutely committed to our partners and work with new affiliates to actively investigate further growth opportunities, enhancing excellence in our delivery and service to global partners.
As one of our key agents, we want to reassure you that our relationship with all our contracted suppliers, including hotels, safari lodges and local airlines, remains the same. Our strong relationships throughout the supply chain continue uninterrupted and there is no change in how we do business with your company.
Plus, our experienced teams in Nairobi, Mombasa, Arusha and London will continue to provide the same high level of service and support to you and our mutual clients.
We continue to lead the markets in Kenya and Tanzania through DMC operations, so we would like to thank you for your trust and support on this exciting journey. For further explanation, please contact ARP Africa Travel Limited (Email protection) Direct
