Set along Morocco's stunning Atlantic Coast, Agadir is a seaside gem offering a fascinating mix of golden beaches, cultural attractions and budget-friendly prices. Boasting around 300 days of sunlight per year, this vibrant city is quickly becoming a destination for UK travelers in search of high-cost warmth.
According to Chris Logan, commercial director at TUI UK, “Morocco is a perfect blend of exotic culture, beautiful beaches and year-round sunshine.” Agadir offers just that – from Sweep Sands to scenic mountain escapes and everything in between. Its wide sweeping beach is one of the cleanest and most accessible in North Africa and becomes a hot spot for sunbathing, swimmers and water sports enthusiasts. But what really sets Agadir apart is its affordability. Hotel stays can start at a low of £17 per night, with an average of just £98 for a 4-star accommodation. This is just a small portion of what most European resorts spend.
Eating and drinking doesn't break the bank either. The beer costs around £2.85 and coffee averages £1.61. This means you can enjoy ocean views without excessive spending on beachside cafes and rooftop terraces. You can easily relax on a budget, dine at a local tagine or sipping mint tea in the sun.
Agadir is not just about the sun and sand. There's a lot to see and see. A cable car ride to the Kasbah Ruins offers breathtaking panoramic views of the city and the coastline, a must-see for first-time visitors.
Just outside the city, Paradise Valley offers refreshing contrasts with lush views, palm trees, natural pools and waterfalls. It is a favorite among hikers and nature lovers, and offers a peaceful escape from the topic of beach resorts.
Agadir is particularly appealing to those planning a winter escape. While most of Europe is calm, Agadir's climate is kept comfortable and warm, making it perfect for off-season travel. And it's a stress-free destination all year round, as British citizens don't need a visa.
It's easier than ever to reach Agadir. Direct flights are available from UK airports, including London, Manchester and Birmingham. Tui also launches new direct flights from Newcastle, running twice a week throughout the summer season. This gives northeastern travelers a simple option to escape to the sun. “We're excited to be able to help you get the chance to see us,” said Leon McKayd, director of aviation development at Newcastle Airport. “It's great that TUI is launching a new flight to Agadir, a popular sunshine destination with great beaches and the amazing culture Morocco offers.”
Once you arrive, it's easy to avoid. Affordable local transports, including taxis and buses, easily explore Agadir and its surroundings. Many of the city's top attractions can easily reach the main resort area.
