AFRI Explorer, a Pan African publication committed to carrying out the amplification of the continent's most dynamic sector, has launched the highly anticipated second edition of the magazine, this time focusing on the conference, incentives, conferences and exhibitions (mouse) industry in South Africa.
Under the theme of “Mouse, South Africa,” the new edition delves into the transformational power of business tourism and its role in economic growth, regional integration and global collaboration.
The 120-page question comprehensively explores how South Africa emerged as the premier destination for international and domestic mouse events thanks to world-class infrastructure, skilled experts, diverse cultural products and iconic landscapes.
“South African not only hosts events, but also curates world-class experiences that combine professionalism with authenticity,” said Toni Ukachkwu, founder of Walk for Love Africa. “In this edition, we wanted to celebrate the people, places and ideas that make a country a beacon of possibilities within the world's global mouse landscape.”
The highlights of the second edition include:
Exclusive interviews with key voices from the South African business and tourism sector, including destination marketing experts, specialist meeting organizers, and aviation stakeholders. Detailed features on incentive travel experiences such as luxury wine tours, team building retreats in Drakensburg, beachfront rewards, and safari adventures. A data-driven look on South Africa's convention centres, regional preparations, and how mice align with national development goals. It delves deep into how South Africa is setting new standards for green conferences, carbon offsetting, environmental certification venues and responsible tourism practices.
The second edition of Afri Explorer is more than a magazine. This is a homage to the spirit of the gathering. When human connections are more important than ever, the mouse sector acts both as a catalyst for development and as a mirror of African possibilities.
The issue, launched in print and digital format, will be distributed to key stakeholders across the African business tourism ecosystem, including government ministries, travel agencies, event planners and media platforms, but is also available to the public through online subscriptions.
About Afri Explorer:
AFRI Explorer is a Love Africa initiative that explores tourism, business, culture and innovation across the continent. In each edition, magazines are trying to shine a spotlight on Africans
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