Africa Tourism Partners (ATP), a well-known Pan-Africa Tourism Development, Business Advisory and Consulting company, quickly announced that Francis Doc has been appointed as the new West Africa regional representative.
Dok brings extensive experience as a Ghanaian expert in marketing communications, media and tourism promotion, and we believe his leadership will strengthen initiatives in the region.
A UN tourism-related member and recipient of the UN Tourism Distinguished Award, ATP is a pan-Africa company specializing in tourism development and strategic destination marketing.
His expertise spans the formulation of strategies, master planning and strategic marketing within the travel, tourism, hospitality, aviation, and MICE-E (meetings, incentives, meetings, exhibitions, events) sector.
Through robust partnerships and global networks, ATP drives initiatives that deliver measurable and sustainable outcomes.
Legacy of strategic impact
With over 20 years of experience in strategic business leadership, media innovation and tourism development, Francis Doc's appointment will accelerate West Africa's growth as a global tourism and promote West Africa's growth as a Mouse-E Powerhouse. It shows ATP's ambition to accelerate.
Doku's career is a versatile masterclass that spans journalism, strategic media purchase, media management, digital marketing, event management, content production, destination marketing and tourism promotion.
As CEO of Digital Plugin Limited, he has transformed his agency into a vital force in Ghana's digital marketing and mouse sector, securing a well-known meeting that positions Ghana as a key player in business tourism.
His entrepreneurial talent was equally clear in Maestro Africa Group, the communications consultancy he founded. There, he created a campaign for the Blue Chip brand and created a curated exhibition that seamlessly blends cultural storytelling with economic opportunities.
In his role as general manager at Adams Media Limited (Carat Ghana), Doku will lead the media strategies for global brands such as Coca-Cola, MTN, Vlisco, Procter & Gamble, and deliver annual growth in billing through strategic media planning and execution. I achieved over 100%. .
As a travel writer, content creator, and destination marketing professional, Doku works with diverse destinations through marketing campaigns, proficiency travel and influencer initiatives, significantly increasing tourism awareness and conversions.
Whether he amplifies South Africa's tourism outreach in Ghana or writes about Zimbabwe, Seychelles, Kenya, or Namibia, his passion for introducing Africa's rich tapestry is a place where travel in West Africa It was the driving force behind the story.
His tenure as general manager of Media General TV3 and MG Digital further introduced his transformational leadership. Under his surveillance, TV3's market share increased by 40%, while the digital platform experienced growth of over 60% due to strategic content development and audience engagement.
A vision rooted in collaboration
“Francis embodies a rare tributary of strategic vision, media savvy and tourism expertise,” said Kwakie Dongkor, CEO of Africa Tourism Partners. “His ability to turn ideas into measurable impacts through destination branding or youth empowerment is perfectly in line with his mission to position West Africa as a beacon of inclusive growth.”
For Doku, this role is an exciting challenge and a call to action.
“West Africa's cultural wealth and natural wonders are unparalleled, but locking their potential demands completely unlocks collaboration,” he pointed out. “I want to work with government, private sector leaders and vibrant youth to create a tourism ecosystem that not only attracts visitors but transforms our communities.”
A future based on heritage and innovation
Doc's appointment comes at a pivotal moment for tourism in Africa. As global travelers increasingly seek authentic, sustainable experiences, West Africa's vibrant culture, historic landmarks and emerging mouse infrastructure are positioning it as a new star in the global tourism map.
His track record in digital transformation ensures that ATP initiatives resonate in today's hyper-connected world, bridging traditions and innovations to drive growth.
