Claire Le Ray was appointed new president of the Mauritius Tourism Promotion Agency (MTPA) and took the helm at the helm of the growing competition with regional destinations such as the Maldives and Thailand. With a background in luxury branding and tourism communication, Le Lay aims to reposition Mauritius with an emphasis on authenticity and sustainability. Supported by Prime Minister Nabin Lamgoolum and Tourism Minister Richard Duval, she outlined strategies to prioritize high-value travelers, strategic partnerships and targeted promotions to enhance Mauritius' global appeal.
Under her leadership, MTPA will launch a consultation process with industry stakeholders to shape tourism identity that aligns with market expectations while protecting the island's cultural and environmental heritage. Since moving to Mauritius in 1993, Le Lay's extensive experience, including roles in luxury brands and tourism communications, has successfully placed her in guiding this transformation. By highlighting ecotourism and exclusiveness, her vision aims to ensure long-term sustainability and resilience in the tourism sector in Mauritius.
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Source: Voyageafriq
