The Gambia, along with Abubacarr Camara, Director of the Gambia Tourism Commission, highlighted its efforts to enhance the country's appeal by exhibiting its expanding tourism products at Fitur 2025. Major initiatives include significant improvements to the country's beaches, increased maintenance and planted over 1,000 coconut trees. Investments in new hospitality projects such as the Ngala Lodge and Metze Hotel are also expanding tourism across the coastline and into the remote areas, expanding the country's charm.
Kamala focused on ecotourism, cultural tourism and river-based experiences, highlighting Gambia's strategies diversifying beyond traditional sun and sea tourism. He encouraged greater cooperation in promoting Gambia as a major travel destination, and invited visitors to experience firsthand the evolving tourist scenery. These developments position Gambia as a dynamic and competitive player in the African tourism industry.
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Source: Voyagesafriq
