Perfections Group joined forces with the Lalibera Wildlife Reserve to bring purpose-driven safari to Australia. The Perfection Group represents LaLibera in Australia and New Zealand, and introduces local travel trade and apprentice travelers, showing unforgettable African safari experiences rooted in conservation, community and purpose.
Australia and New Zealand represent the exciting new frontier of Lalibera Wildlife Reserve, which already welcomes travelers from all over the world. Based on long-standing relationships, Lalibera selected the perfect group to lead the expansion into the Australian market.
Lalibera Wildlife Refuge is the destination for the leading Big 5 safari in the Eastern Cape, which does not contain malaria in South Africa. Spanning 10,500 hectares and home to the Big 5, Lalibela offers a soul-spirited journey into the heart of Africa's wild beauty. From dedicated villas to family-friendly camping and romantic tent suites, the reserve's six distinctive, luxurious lodges are complemented by world-class hospitality and sincere service.
But what really sets Lalibela apart is its mission. All guests staying at Lalibela will become contributors to meaningful change. All tourism benefits have been reinvested in important wildlife conservation initiatives and community development projects, including anti-poaching efforts, animal surveillance and relocation, and invasive species removal.
Additionally, Lalibela's outreach program supports seven fountain communities that run reserve funds and a vibrant recreation center. Through education, sports, wellness initiatives and grassroots development, Lalibera enables communities to become active custodians of the land. The success of that conservation will lead to long-term human interests.
Leading the Australian partnership, he said, “We are extremely proud to be representing Lalibera in Australia and New Zealand. Combining breathtaking natural beauty with pure, concrete commitments and concrete commitments to conservation and community is rarely combined with breathtaking concrete commitments rather than connecting more Australians with New Zealanders.”
“We're looking forward to seeing you in the future,” said Johann Lombard, CEO of Lalibera. “Lalibela is more than just a destination, it's an eternal force. By being with us, our guests will directly support our protection and our community's goals.
Lauren Perry, marketing manager at Lauribera, adds: “Australia and New Zealand are highly desirable markets for us. Travelers from these countries value reliability, sustainability and life-changing experiences.
With its South Africa-headquarters and growing presence in the UK, Australia and Germany, Perfections Group offers customized sales, marketing and distribution solutions to independent hotels, lodges and resorts in search of greater visibility and growth in highly competitive global markets.
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Johann Lombard, CEO of Lalibera
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